Snapchat is known for its quick updates and user-friendly features. The platform keeps experimenting with its features to bring exclusiveness to it. In the latest news, Snapchat has announced to introduce the ray tracing technology to its AR Lens Studio for developers around the world. If you are here to know about the same, then you are at the right place. In this article, I will tell you about, What is Snapchat Ray Tracing Technology.
Since Snapchat essentially belongs to the camera company Snap, any advancement in the technology proves an enhanced way to use the platform. Ray tracing technology is a step ahead for Snapchat, and it is a technical capability that will allow for realistic renderings of light and shine on AR artifacts. So, without further ado, let’s dig in to learn about Snapchat Ray tracing.
In This Article
What is Snapchat Ray Tracing?
In the latest development, Snapchat has announced to introduce the ray tracing technology to its AR Lens Studio for developers. Ray tracing technology is a technical capability that will allow for realistic renderings of light and shine on AR artifacts.
For its first collaboration, Snapchat has partnered with Tiffany & Co. to launch the first Lens built with ray tracing. Snapchat users can simply try the Tiffany Lock bracelets using AR and can then directly purchase them through the Snapchat app.
Snapchat has proudly announced that it is the first company that has introduced ray tracing technology on mobile at this scale. Otherwise, the ray tracing technology is typically incorporated into offline applications, such as console games.
A statement by the company said, “Snapchatters love using augmented reality to try on products from beloved fashion brands, making the shopping experience personal, accessible, and fun.” It further added, “Today, we’re excited to announce Ray Tracing, which is now available in Lens Studio to developers around the world. Now, Lenses that feature AR diamond jewelry, clothing, and so much more can reach ultra-realistic quality.”
Ray Tracing For More Realistic AR Effects
Ray tracing technology is an advanced and enhanced way that stimulates and plays with the light in such a way that by using an algorithm to trace the path a beam of light would take in the real world.
In order to create realistic reflections of digital objects, the light will bounce off these digital objects with advanced ray tracing technology. Ray tracing can enhance the quality of any Lens that has digital objects on which light can be reflected, including metals, stones, and glass surfaces.
The purpose of ray tracing technology is to create a more life-like real experience with the digital objects on the platform in the Lens Studio. The step to introduce ray tracing technology comes after Snap recently announced that over 250 million users actively engaged with its AR Shopping Lenses more than 5 billion times in 2022.
Watch Snapchat Introduces Ray Tracing Technology
Wrapping Up
Snapchat is known for its user-friendly updates to keep up with the needs of its young audience. The platform has announced to introduce the ray tracing technology to its AR Lens Studio for developers around the world. To know, What is Snapchat Ray Tracing Technology, read the entire article and do share it with your friends.
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Frequently Asked Questions
What is Snapchat Ray Tracing Technology?
Ray tracing technology is a technical capability that will allow for realistic renderings of light and shine on AR artifacts.
Which company has collaborated with Snapchat for ray tracing technology?
For its first collaboration, Snapchat has partnered with Tiffany & Co. to launch the first Lens built with ray tracing. Snapchat users can simply try the Tiffany Lock bracelets using AR and can then directly purchase them through the Snapchat app.
Which other technologies use ray tracing technology?
Ray tracing technology is typically incorporated into offline applications, such as console games. Snapchat is the first company that has introduced ray tracing technology on mobile at this scale.
