TikTok is a dynamic platform allowing content creators to earn a living. Sponsorship on the platform starts with the basic content posted regularly. This will attract potential sponsors. But when you use some more tips, your work will become more attractive and easy. so. here I will tell you How to Get Sponsored on TikTok.
TikTok is among the most popular social media platforms globally. The video platform has over 1 billion active monthly users; brands look for micro-influencers whom they can approach as partners. One-third of TikTok users buy things because it was recommended by another fellow TikTokker.
You get paid for your hard work in creating eye-catching content on TikTok. You can have a real income through TikTok sponsorships. Below you get all the details on how TikTok brand deals work and get profitable collaborations in no time. So, learn how to get sponsored on TikTok and know more details.
In This Article
How to Get Sponsored on TikTok?
The average income of a TikTok influencer is approx $55.5 million back in 2021. That was a 200% increase in the figure than in 2020. TikTok users can earn $150,000 from brand partnerships, and Creator Fund pays only 4 cents for every 1,000 views!
When you wish to earn loads from brand deals on TikTok, you have to figure out the brands you want to collaborate with. Regarding TikTok sponsorships, the brands pay in exchange for promoting their products and services to other users on the platform. 37% of consumers trust influencers more than brands. This helps to increase the brands’ sales while making a considerable income from social media. There are ways to look for sponsorships on TikTok; they are as follows:
1. Getting on The Creator Marketplace
An invitation from TikTok to join the Creator Marketplace. When you enter the program, TikTok helps you to get potential brand deals. You must meet TikTok’s eligibility criteria of 100,000 followers and upgrade to a Pro account. You must also post three videos in the past 28 days.
2. Let The Brands Find You
Optimize your content and profile as it helps to make yourself more discoverable to brands. It requires a little more time, but it helps to build the environment required to attract brands.
3. Doing Brand Outreach Yourself
Getting TikTok sponsorships is hard work! To get sponsored on TikTok, you might have to reach out to brands for sponsorship. You can pitch potential sponsors on TikTok by sending them a media kit, campaign ideas, and performance metrics. When you agree on a partnership with any brand, they have the liberty to work in a variety of ways, like:
Sponsored posts: Brands pay for one-off sponsored posts for any of their product. These are creative collaborations, hashtag challenges, contests, unboxing videos, and more as well.
Ads: Brands ask creators to advertise their sponsored posts with paid ads. They may take your organic content and promote it as an ad with your approval.
Affiliate links: When you are an affiliate, you gain a commission when your followers purchase something from a sponsor. Your followers bring your shopping recommendations; it is a fantastic idea to get monetary benefits through your TikTok account.
These are a few options, but brands are clear when they do influencer marketing. They notify about the kind of video they want or if they are looking for a long-term project.
Do not stop for the first TikTok sponsorship that you see in your DMs. TikTok brand deals must be relevant to your niche and audience, so it is not worth the risk when the sponsor does not feel right for you. Only go for TikTok sponsors when you feel good about it.
5 Methods to Get TikTok Sponsorships
When you have sponsors in your DMs, you will have to work hard to get your first TikTok brand deal. Follow these five hacks to make yourself the only option for the brands. So, let’s get started and learn how To get sponsored on TikTok.
1. Brand Yourself
There are almost 50,000 content creators with more than 1,000 followers on TikTok, so you have to show your unique work and stand out on the platform. Speak more about the unique qualities you have to promote a brand. Below are the points you should remember while promoting yourself as a brand.
1. Take the help of a custom color palette or filter on your TikTok videos.
2. Add niche-specific hashtags and branded hashtags of your own.
3. Post strong views and real opinions that are unique to your niche.
Stick to topics relevant to your niche. When you are known as a food TikToker, stick only to food content and avoid unrelated topics. The bulk of TikTok content should utilize the same styles and designs.
2. Build a Large Following
The follower count does not matter to the TikTok algorithm like other social media platforms like Instagram or Facebook.
Sponsors need at least 10,000 followers to select you for their promotions. When you have Ten thousand followers, you get access to the Creator Fund, and with 100,000 followers, you will qualify for the Creator Marketplace. You require as many followers to make money on TikTok with any one of the options mentioned below. There are various methods to improve your TikTok views and followers, including:
1. Turn on your comments and ask viewers to answer a few questions through the comments
2. Make at least one post per day.
3. Stitch or Duet on videos that have gone viral.
4. Use trending sounds or music.
5. Get on the FYP.
Remember that the follower count might not be enough to get sponsors. They want an engaged following that acts on recommendations. Strengthen your relationships with followers and encourage them to like or comment on your videos. When you get an early audience engagement, you achieve your goal faster.
3. Regularly Post Good Content
You have to create amazing organic content for people to notice you. f you are searching for better content opinions, go through the following video tips below.
1. Demos.
2. Lip syncing.
3. How-to’s or tutorials.
4. Your version of a popular meme.
5. Unboxing or reviewing videos.
Post at least once every day to offer prospective buyers a store of amazing content. Apart from this, you should also keep a check on who has shared your TikTok video. It is a great way to keep a tab on your loyal followers. You can also check who saved your TikTok video to see if the algorithm works for you.
4. Upgrade Your Profile
You will need to reach out to companies for TikTok brand deals. This will help you to get sponsored on TikTok. They will check out your profile and see if you fit their campaigns. You need to upgrade the quality of your profile and make it more appealing to brands.
1. Upload a professional shot as your profile picture.
2. Link your Instagram and YouTube accounts.
3. Add a short tagline that describes you and the content you create.
5. Create a Media Kit
Brands want to see that you are authentic, and nothing shouts out louder than “hire me” more than a good media kit. A media kit is a professional, designed document informing the brands what they can get when they work with you. Hence, in your next media kit, include all the information mentioned below:
1. A brief idea about the demographics and engagement rates of your audience and upgrade to a Pro account to access and share your media kit
2. Your method of working with brands
3. Your Payment terms.
4. Your Contact information and relevant links to other social channels.
Wrapping Up
I hope the article helped you clarify the topic of How to Get Sponsored on TikTok. It is not easy being a successful influencer on TikTok, but it is possible. Hence, we have included all the required details in the abovementioned article. When you follow the hacks and tips mentioned above, you will get good brand partnerships.
Frequently Asked Questions
How to get sponsored on TikTok?
When you wish to get sponsors for your TikTok, you must follow methods like branding yourself, posting regularly, posting good content regularly, upgrading your profile, and having a media kit ready.
What are the ways to look for sponsorship on TikTok?
When you want to look for sponsorship, then you have to look for getting to the creator marketplace, let the brands find you out, and work on brand outreach, sponsored posts, and affiliate links.
What is the criteria to get into the TikTok Creator Marketplace?
When you have 100,000 followers, upgrade to a Pro account, and you have to post three videos in the past 28 days.
