The world had underestimated the growth of TikTok. No one in dreams thought that 60 seconds or less video-sharing platform would be this successful. When users increase, the platform will have more updates pleasing everyone. For that, when the audience is getting bigger, TikTok has to maintain the standard of providing. With the periodically updated TikTok algorithm, TikTok won everyone’s interest. Let’s foretaste how the TikTok algorithm works.
TikTok has made its way into Gen-Z smoother than yogurt! We all know how much time we spend on YouTube. Would you believe TikTok surpassed YouTube in viewing time in 2021? Yes. TikTok had an average of 24.5 hours in a month by a user. With the establishment of the TikTok business, more people are switching to TikTok. TikTok never fails its believers. They kept updating TikTok algorithms and presented one of the safest social media communities for users.
Have you wondered how TikTok maintains all these people with different emotions and reactions? It’s their algorithm! Understanding the algorithm will also help creators like you to handle your audiences better. Let’s check how the TikTok algorithm works.
What is the TikTok Algorithm
It is a computer-based program to assess your interest better on the platform. If you recently joined fashion designing and started to watch more videos on it, TikTok will recommend you more. But it won’t keep happening. When you find something else interesting, TikTok will start to spam you with that then.
In short, the TikTok algorithm decides what you want to see on TikTok. For you page on TikTok is a work of art by the TikTok algorithm. It narrows down your every click and view and makes a list of niches and creators you might like.
How the TikTok Algorithm Works with Various Factors on TikTok
There are several myths about the TikTok algorithm. Not all factors are influencing the TikTok algorithm. Let’s see which factors are crucial and which barely don’t even make sense.
Factors Influencing the TikTok Algorithm
The TikTok algorithm is not magically customized for every sign-up. It assesses several pieces of information about a user and finally molds them into a most likable form. These are the factors influencing TikTok algorithms,
1. User Activity
TikTok watches you every time you are on the platform. It notes the account you followed, accounts you chose to hide, ‘Not interested’ contents, ‘inappropriate’ taps, ‘Added to favorites’ videos, interaction with ads, and the contents you created. Your liked, shared, and rewatched videos are also taken into account.
2. Video Information
If you are a content creator, TikTok looks into your captions, hashtags you use, sounds you like to add, effects you mostly use, your niche, and the quality of the content. TikTok considers your niche of video and checks whether your video has the potential to undergo trending.
3. Account Settings
TikTok has access to know your location, language preference, and type of your device. It helps the algorithm to spam the most appropriate video for us.
Factors Not Influencing the TikTok Algorithm
There is a common myth about the TikTok algorithm that favors people with more followers. It is just a marketing tactic by the apps providing followers. TikTok never looks for the people following you. It follows the content you created.
There is another misconception that if you become viral with one video, TikTok will promote your content from there. What happens is that people viewing your profile will increase when you get viral, that’s all. These people will automatically leave you behind when another Khaby Lame arrives.
How the TikTok Algorithm Works With Your Interests
The TikTok algorithm has an ‘almost the same Common sense’ as humans. Other than the factors it gathered from you, TikTok also restricts some other contents on itsṣ own. TikTok will never show you duplicated content. It will ensure you never see the same content again in a row. Tik Tok also restricts the contents that violate its guidelines. You can’t see the contents of a shadowbanned creator either
How the TikTok Algorithms Works | Fact Checks!
Whether you are a content creator or an established brand, it is always better to know the TikTok algorithm. Let us put some points on the projector for you. You don’t want to miss these things if you are curious about how the TikTok algorithm works.
1. Pin them on the first second!
Not everyone will be watching your videos by searching your account. So for those people who don’t know you yet, you have to keep a click-bait in the first few seconds. Make them stop scrolling. That’s it.
2. Try ‘Pro mode’ on TikTok
Switch to pro mode on TikTok. It will help you analyze your audience better with TikTok analytics.
3. Stick with a niche
Always follow a niche and create content according to that for better recognition.
4. Use Subcultures
Let your audience know specifically who you are. You can either add this in your TikTok bio or as hashtags in the caption. #Gen-Z, #Boomers, #Millennials, #MomsofTikTok are some of the most found subcultures on TikTok.
5. Trending Tik Tok audio
Always try to use trending TikTok audio for creating content. It will bring more organic reach.
6. Try Beta-mode
Apply for beta testing of TikTok and better understand upcoming features on the platform.
7. Maintain a quality
Never produce compressed, low, quality content as they have high chances of leaving behind a race of fame.
8. Keep your old videos and account
Your old videos on a particular niche can be viral after three years. You don’t have to take a chance. Keep it there.
9. Use catching captions and relevant hashtags
Make your captions unique as it is the welcome drink to your content. Use actual hashtags with potential other than some shadowbanned hashtags. If your content is posted under a hashtag pending review by TikTok, your post will most likely remain in the dark.
10. Don’t bore them!
Keep your content clean and short. No one likes extended boring content.
11. Meet up with other creators
Have a relationship with other creators of your niche, as it will help you engage with their followers.
12. Plan your content creation
Using TikTok analytics, know your audience. Post your videos when there is maximum engagement on your account.
TikTok is now more than a video-sharing platform. If you are a brand planning to include TikTok in your marketing strategy, it is necessary to learn how the TikTok algorithm works. Learning the basics of the TikTok algorithm will also benefit content creators on this social media platform. Have you checked out seven simple steps to earn money on TikTok? It might help you achieve what you want as a creator on TikTok.
We’ve covered everything about how the TikTok algorithm works in 2022. Share with your TikTok community if you find this helpful.
Frequently Asked Questions
1. How long does TikTok stay on FYP?
TikTok recommendations for FYP are valid for up to 3 months.
2. Does rewatching a TikTok count as a view?
Yes. Rewatching content is counted as a new view. But viewing your content will not have this luxury.
3. When is the best time to post on TikTok?
9 AM on Tuesday, 12 AM on Thursday, and 5 AM on Friday have more engagement on TikTok. Even though it might vary with creators as the audience changes.