How To Use TikTok Analytics For Videos | Step By Step Guide

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Urooj Farooq
Urooj Farooq
Urooj is a writer with a passion for learning new things. She unfailingly keeps adding that flavor to her writings. She is a pocket of energy that personifies her enthusiasm. Her posts will effortlessly banish boredom from your life. Whenever you are with her you will never have to worry about conversations.

TikTok is one of the dominant platforms and is creating a buzz worldwide. Gen Z is getting more and more engaged on the TikTok platform. If you scroll through the explore page on TikTok, you will see a bundle of videos appearing on your feed. To be popular on the TikTok platform, you need to share good quality media content for the audience. To check how good your media content is, you must know how to use TikTok Analytics for your videos.

TikTok is used by millions of users, and millions of videos are uploaded on a single day. You might be thinking of creating a viral sensation of your videos on the TikTok platform. Well, worry not; you can turn out as the popular influencer on TikTok if you follow the right strategy for your videos. For this, you need to keep a tracker for your content, and TikTok analytics is the best tool.

To make it simple and easier for you, I have added a simple guide that helps you to follow the good strategies for your content. Whether you are a new user of TikTok or an old user, you must know the benefits of using TikTok Analytics. Let’s see how you can make your videos flow on the For You Page.

How To Use TikTok Analytics?

How To Use The TikTok Analytics?

TikTok Analytics is one of the amazing tools of TikTok. It helps you to know about the video views, followers, profile views, content, likes, comments, and shares. TikTok Analytics helps you whether your video content is doing good on the Tiktok platform or not. This is the best appraisal tool for your content. To know how to use TikTok Analytics, go through the following steps below.

1. Create a Business Account

How To Use The TikTok Analytics?

To get started with TikTok Analytics, you must have a TikTok Business Account. For this, you have to sign up for the Business account simply, or you can switch to a pro account.

To switch to a TikTok business account, follow the few simple steps-

  1. Open the TikTok application.
  2. On the home page, tap on three horizontal lines located at the top of the page.
  3. Click on the Settings and Privacy option.
  4. Scroll through the settings and tap on the Manage account icon.
  5. Under the Manage account page, go to the Account control option.
  6. Now, click on the Switch to Business Account. 
  7. Fill in all the required categories, and you are done.

Also, read How To Use TikTok For Business | Top 6 Ideas To Grow

2. Tap on Analytics

How To Use The TikTok Analytics?

Once you have created the Business Account, the next step is how to seeTikTok Analytics. For this, follow the few steps below-

  1. Open the TikTok application.
  2. Click on the Me icon at the bottom of the screen.
  3. Tap on three horizontal lines on the top of the screen.
  4. Navigate through the options of Privacy and Settings.
  5. Under the Account option, tap on Analytics.
  6. Finally, you will get an overview of the Analytics.

                           Or

To check TikTok Analytics on the desktop, go through the following steps-

  1. Open the TikTok application.
  2. Go to the right side of the screen and tap on the Profile icon.
  3. You will see through various options like View profile, View Analytics, and Log out.
  4. Tap on View Analytics and get an overview of the Analytics.

Also, read How To Use TikTok | 9 Simple Steps To Make You A Pro

Detailed Information of the 4 Categories of TikTok Analytics 

How To Use The TikTok Analytics?

To get an insight on the detailed information of the categories of TikTok Analytics, go through the following steps below-

1. Overview

How To Use The TikTok Analytics?

Once you open the TikTok Analytics page, you will see the various options on the top of the screen like Overview, Content, Followers, and Live.

  1. First tap on the Overview option.
  2. Now, you will see various options like Engagement, Profile views, Video Views, Likes, Comments, Followers, Content, and Shares.
  3. Tap on these options and get the updated information from months to weeks.

Also, read How To Create Your First TikTok Video | 4 Simple Methods

2. Content

How To Use The TikTok Analytics?

The content icon gives you updates about the videos that have created a buzz on the TikTok platform. It shows you the video along with the date range. Here, you get the information on trending videos, video views, Likes, comments, and shares.

Likewise, you get the information on Total playtime, Average watch time, watched the full video, Video views by section and region, and Reached audience.

Also, read How To Advertise On TikTok | 4 Simple Creative Steps

3. Followers

How To Use TikTok Analytics For Videos | Step By Step Guide

The followers’ option gives you an update about the followers of your account, Growth rate, New followers, Sounds Analytics, Territories, and Gender. You can also get an overview of where your videos are viewed and when your followers are active on the TikTok application. This helps you to get insights into your content with the help of TikTok Analytics.

Also, read How To Do Text-To-Speech On TikTok: Set It’s Duration And Change The Voice

4. Live

How To Use TikTok Analytics For Videos | Step By Step Guide

The live option on TikTok Analytics gives you updates about the live videos that you did on the TikTok application from the week or the month. Here, you get the update of Total views, Total time, New followers, Unique Viewers, Diamonds, and Top Viewer count of your Live videos.

Also, read How To Go Live On TikTok On Android And iPhone?

Wrapping Up

Now enjoy the experience of using TikTok with the best TikTok Analytics tool. Share your content with the audience and measure your success on the TikTok platform. Feel free to share the article with your friends. Stay tuned to the Path of Ex. Have a nice day!

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