The new Activation for Super Bowl, as announced by Snapchat, has created a huge buzz and excitement among users. Snapchat Super Bowl lenses allow users to show their support and fandom during the big game. In this article, I shall be explaining this topic in detail. Stay around to know.Â
Millions watched NFL content in the app for Super Bowl LVII last year. Taking a cue from that, Snapchat stoked interest by creating Super Bowl lenses to keep its users hooked up by providing an exciting, engaging, and interesting space.
In this article, I shall be telling you about the Snapchat Super Bowl lenses. If you are excited to know more about it. Stay connected.
In This Article
What Are Snapchat Super Bowl Lenses All About?
To make Snapchat more engaging and more interesting in addition to attracting more users. Snapchat introduced the Snapchat Super Bowl lenses. Read to know all about Super Bowl lenses.
1. Enlivening the Super Bowl with AR
This is an interesting and exciting feature that allows users to predict the result of the game and compare their prediction with the larger Snapchat community, that too in real-time. Once the game is over, it allows you to share your prediction results, which will help you create a sense of community and friendly competition among Snapchat users.Â
2. The Touchdown Challenge and Beyond
This feature allows you to submit your celebration video on the spotlight video platform. The winner of the challenge will be offered a prize of $20,000 for the best Super Bowl Touchdown Celebration submissions. This is an important feature that lets the snap chatter present their creativity. In addition, the Cash prize will act as a motivator to deliver to the best of their potential.Â
3. An Integrated Experience with the NFL
The Camera kit integration in collaboration with the NFL is a feature to watch out for as it rolls out the lenses for fans during the broadcast. It includes the custom helmets for the team playing in the Super Bowl. The inclusion of gamified Lens with trivia about the teams makes the space more fan-centric for Snapchat users.
Wrapping Up
The introduction of Snapchat Super Bowl Lenses has been a welcome step owing to the keenness shown by the fans watching the NFL content in the Snapchat app for Super Bowl LVII, where the views surpassed 2 billion times. This is a strategic move by Snapchat to engage the users and much the platform more interactive.
