MTV Snapchat Partnership: Vote For VMAs Through Lenses!

Apart from sending snaps and sharing stories on Snapchat, a user can also try different lenses and filters that are, at times, in collaboration with big industry names. In the latest update, Snapchat has announced that it is collaborating with MTV, much to the delight of users. To know about MTV Snapchat Partnership, read this article thoroughly.

This is not the first time that Snapchat has partnered with a brand. Time and again, we have seen Snapchat collaborating with makeup brands like Maybelline or jewelry brands like Tiffany. This time, Snapchat has decided to partner with MTV in order to let users vote for a Video Music Awards category through Lenses. 

So, without further ado, let’s dig in to learn about MTV partners with Snapchat collaboration and what can we expect from this collaboration.

MTV Partnership with Snapchat

Much to the delight of users, Snapchat has partnered with MTV, and the partnership will let users vote for a Video Music Awards category through Snapchat Lenses. With the collaboration, MTV is integrating Snap’s Camera Kit to integrate AR-based experiences in the award show.

The lens where a user can vote for VMAs is a special Lens developed by Saucealitos. It is to be noted that the votes through Snapchat lenses will count in the final tally, but only time will tell if the votes counted through Snapchat will make a difference or not.

MTV, in a statement, has said “that an AR Moonperson will appear throughout the POV VMA livestream with fan-submitted selfies.” Snap, in a statement, has said “that these Lenses will be live at 11 AM ET on September 12, hours before the VMA begins at 8 PM ET.”

MTV VMAs Collaborations Over the Years

MTV had noticed over the years that their social media presence was high on platforms like Twitter, Facebook, YouTube, and Instagram. It was certainly lacking on Snapchat. According to the data shared by MTV, the VMAs 2022 had 40.1 million interactions across Facebook, Instagram, Twitter, and YouTube. 

As to measure to hit the target audience of 13- to 24-year-olds, MTV this year has decided to collaborate with Snapchat as Snapchat is mostly used by teenagers and young adults. Snapchat does showcase last year’s VMAs on its Stories page, but this is the first official collaboration of Snapchat and MTV.

Snapchat Partnerships Over The Years

Snapchat has, over the years, partnered with various music festivals, artists on tours, and sports tournaments to introduce AR experiences to fans. But this is the first time an award show is collaborating using the Snapchat Camera Kit. 

Earlier in July, Drake used the crying filter on the big screen, making it look like everyone was crying, or the LA Rams football team used an AR lens in the stadium to show their fans on the big screen.

In 200, Snap partnered with Live Nation in order to bring an AR experience in 3D maps as a measure to guide fans to some concerts. This year, both Snap and Live Nation extended their collaboration in order to introduce AR experiences into 16 extra music festivals.

This year in March, Snap introduced the AR Enterprise Services offering (ARES). The feature allows you tools like AR Try-On and 3D product viewing. Snap also introduced the AR Mirrors product under ARES in April; the feature will let brands integrate its tech in physical spaces.

Wrapping Up

Snapchat is known for its user-friendly updates and great user interface. Snapchat updates its platform quite often to keep up with the needs of the younger generation. To know about MTV’s Partnership with Snapchat, read the entire article and do share it with your friends.

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