What is the New Instagram Update: Sell NFTs, Boost Reels & More

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Shivangi Gupta
Shivangi Gupta
Shivangi adds great value to the team with her prompt and well-researched insight. Her unprecedented love for literature is reflected well enough in her writings. She takes you on a tour to a world apart with the visual imagery in her content that urges the readers to ponder. To get the brain juices flowing, she makes sure to have a brewing cup of coffee next to her all day.

Every other day there is a new update on Instagram, the parent company Meta is trying its best to keep up with the competitors like TikTok and BeReal. In 2022, there were many changes on Instagram, the platform dropped the IGTV feature and pushed Reels on its users, thus creating huge chaos. Meta is now trying to incorporate new features for creators on Instagram. In this article, I will tell you about the, What is the New Instagram Update and what new features will it offer to its users.

A few months back Instagram announced that its creators will now be able to put their content behind a paywall which means only users who have subscribed to the content will be able to see it. Now, Instagram will let the creators on the platform create their own NFTs and sell them directly to fans. So, without further ado, let’s dig in to know about, what is the new Instagram update.

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What is the New Instagram Update?

The new Instagram update includes three major changes, the first one includes, selling NFTs on the platform, the second one is Boost Reels and the third one is boosting your Instagram Reels. The article will explain in detail the new updates.

1. Create Your Own NFTs and Sell Them on Instagram

New Instagram Update

Much to the excitement of Instagram creators, the platform will now let a few creators create their own NFTs and sell them directly to fans on the app.

Instagram creators will now have the access to an in-app toolkit that will enable them to create, showcase and sell NFTs on the platform. It is to be noted that Meta as of now is not taking a cut from creators’ revenue.

Meta is testing this new feature on a small group of creators in the U.S. and after its testing, the feature will be available for wider audiences. Meta has said, “the process will take place via traditional in-app purchases across iOS and Android.” Apart from selling NFTs, Meta will also add support for the Solana blockchain and Phantom wallet.

Also, read Instagram November Update 2022 | Know All New Updates

2. Expansion of Subscription Service

New Instagram Update

Instagram tested its subscription in January and now after almost a year, Instagram has decided to expand access to subscriptions to all eligible creators in the U.S. 

The creator subscription program permits the creators to share their posts with subscriber-only feed posts. Subscribed users will receive a special badge and will get access to exclusive content on the platform.

Also, read New Buzz: Instagram is Testing Monetization Feature Called ‘Gifts’

3. Boost Your Reels

New Instagram Update

By now we all understand how Reels is the next big thing on Instagram. Instagram has been pushing its Reels feature with its new updates, especially this year with a new Reel tab and an algorithm that prefers Reels.

Instagram has announced that Instagram businesses will help a user boost their reels within the Instagram app. In order for a Reel to be boosted on Instagram, it should be less than sixty seconds and have a 9:16 aspect ratio.

To boost your Reel you need to choose a Reel of your choice and then tap on Boost Post. Instagram will run your ad and after that check your insights to get an understanding of which ads brought in the most engagement.

Also, read How to Improve Your Ranking With The Instagram Algorithm in 2022

Wrapping Up

Instagram is known for its ever-changing trends and updates. In recent months, Instagram has seen many changes for creators as well as their fans on the platform. To know about, What is the New Instagram Update, read the entire article and do share it with your friends. For more trending stuff, keep visiting Path of EX.

Frequently Asked Questions

What is the new Instagram update?

The new Instagram update will let creators have the access to an in-app toolkit that will help them create, showcase and sell NFTs on the platform.

How to boost Instagram Reels?

To boost your Reel you need to choose a Reel of your choice and then tap on Boost Post. Check on Insights how running an ad has affected your engagement on the platform.

What is an Instagram creator subscription program?

The creator subscription program allows the creators to share their posts with subscriber-only feed posts.

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