What distinguishes Twitter from other social networking services in its category? The difference is that it has more influence than entertainment. You just have 280 characters to grab your audience’s attention in your microblogging space. So, how do we boost the likelihood of more engagement with our tweets? It’s done by posting at the appropriate moment. Here is the best time to post on Twitter on Saturday.
According to reports, 42% of Americans check Twitter at least once a day, and 25% check it multiple times. Mornings are the best time to communicate with your Twitter audience because that is when everyone is scrolling through their accounts before going to work or in between jobs. People are usually head-down during work hours, so evenings have low interaction on the platform.
Twitter engagement is determined not just by the number of likes and retweets your tweet receives, but also by the brand you mention, embedded media, and links you give. It only works if you send the tweet at the proper moment. To learn more about Twitter’s algorithm and the best time to post on Twitter on Saturday, scroll down.
Best Time to Post on Twitter on Saturday
As you know well, Saturday is the weekend planned with friends and family. Even though Saturdays are better than Sundays for posting content. So, 5.00 PM to 9.00 PM is the best time to post on Twitter on Saturday.
Why 5.00 PM and 9.00 PM are the Best Time to Post on Twitter on Saturday
Identifying the right time to post on Twitter allows you to work smartly by focusing on quality content. Weekends generally give shallow engagement. Saturdays are better to post than Sundays.
However, combining the data collected by Path of EX, I concluded that people are more engaged on Saturday evening than at any other time as they tend to engage with other activities on weekends. So I prefer the creators to publish their tweets between 5.00 PM and 9.00 PM.
How Does Twitter Algorithm Works
Twitter has multiple algorithms on its platforms, like recommended accounts and top tweets. Twitter itself defined its algorithm as “A stream of Tweets from accounts you have chosen to follow on Twitter, as well as recommendations of other content we think you might be interested in based on accounts you interact with frequently, Tweets you engage with, and more.”
Twitter trends, topics, recommendations, notification tab, explore page, and home timeline are triggered with the Twitter algorithm. When Twitter launched in 2006, Twitter’s timeline was in reverse chronological order of tweets from the person you follow, which is quite a simple setup. When more people join, Twitter has to customize an algorithm for every user.
Like many platforms, Twitter also joined the team of not disclosing algorithms completely. However, I found some interesting conclusions from the research. There are mainly four things that influence the Twitter algorithm, which can be helpful in a creator- Recency, Engagement, Rich media, and Activity. Let’s learn how the algorithm works at times of the day.
How Does the Algorithm Work at Times of the Day?
Knowing the best time to post on Twitter can be tricky since it largely depends on the audience of your niche. Universally, there are some standard hours where people are most active online. Other than this, you have to learn more about your audience using Twitter analytics.
Also, read Best Time To Post On TikTok | 2 Simple Steps
Consistency is the key to making the Twitter algorithm. Maintain an active presence on Twitter, so your audience has a high chance to meet you often. Try to post content at the same time every day. Focus on the quality of content and use trending hashtags for maximum reach. Engagement in your tweets impacts the Twitter algorithm. Maintain an active audience to your content consistently.
Ask engaging questions, use relevant captions with trending hashtags, participate in popular Twitter campaigns and respond to other creators. Observe your competitors in your niche and make a note of their activities. Respond quickly to any engagement on your feed. If someone comments or retweets your tweet, let them know your gratitude. If you are still struggling with algorithms, use Twitter ads to boost your engagement.
Twitter is one of the most powerful social media channels available. Other platforms may have a vast readership, but Twitter caters to the correct demographic. When you use Twitter to advertise, you are reaching the individuals who need to see it. I’ve detailed the Twitter algorithm and the optimum time to tweet on Saturday in this article. Share this with your Twitter followers right now!
Frequently Asked Questions
1. What’s the best time to post on Twitter on Saturday?
5.00 PM to 9.00 PM is the best time to post on Twitter on Saturday.
2. What is the best time to post on Twitter?
Early mornings are good for engagement as more people check their feeds for the latest news and updates.
3. How to find the best time to post on Twitter?
Analyze your audience engagement using Twitter analytics. Observe the activity of your competitors. Maintain an active presence on your Twitter and engage your audience.