To make the platform user-friendly, TikTok tests and launches new features very often in order to make sure to keep up with the needs of creators and brands on the platform. TikTok has given birth to new-age businesses, and users can monetize their content on the platform. You can earn from brand collaborations, TikTok creators fund, ads, and virtual gifts on TikTok. Recently, TikTok launched TikTok Pulse, a program that will share ad revenue with top creators. In this article, I will tell you, What is TikTok Pulse.
TikTok Pulse is the new way for the app to monetize some of the most popular content and make sure it lands on For You page of the users. Like major features on TikTok have certain requirements; to benefit from TikTok Pulse, you will have to meet the requirements set by TikTok. So, without further ado, let’s dig in to learn what is TikTok Pulse and what is the requirement to benefit from the TikTok Pulse program.
In This Article
What is TikTok Pulse?
TikTok Pulse is a new feature for contextual advertising. It features brands that are designed to close the gap between ads and regular creator content and bring brands into the community.
The Pulse Program is launched in order for creators to share the benefits of the ad revenue. TikTok pulse feature simply means that you will see more ads as you scroll and watch content on your For You page.
Brands and creators who will use the TikTok Pulse feature will be seen next to the top 4% of most popular posts. The feature will let to break down the barriers that exist on social media between companies and Creators, allowing brands to be a part of the conversation.
Requirements For TikTok Pulse
Not every creator on TikTok can benefit from TikTok Pulse program. There are specific requirements that need to be met in order to benefit from TikTok Pulse program. Following is the list of criteria that a creator must qualify for TikTok Pulse program.
- Follow all Community Guidelines
- Have at least 100k followers
- Post at least 5 videos in the last 30 days
- Be at least 18 years old
Much to the relief of TikTok creators, a creator can earn 50% of the revenue from Pulse ads placed next to their videos.
How TikTok Pulse Works?
The TikTok Pulse feature lets advertisers reach a maximum audience by placing ads next to the top content in the For You Feed. The brands will appear among the top 4% of all the videos on TikTok in 12 categories. The most common categories among the 12 of them include:
- Beauty
- Fashion
- Cooking and baking
- Automotive
- Gaming
Can You Join TikTok Pulse?
As of now, TikTok has announced that it will test its pulse program with top creators. In an official statement, TikTok said that “they will begin exploring our first advertising revenue share program with creators, public figures, and media publishers.”
To benefit TikTok, creators and publishers should have 100,000 followers. Before TikTok Pulse, there were other ways to make money on TikTok, which included the TikTok creator’s fund, which was launched in 2020; other than that, TikTok creators mostly earned from sponsored and collaboration posts.
Watch What is TikTok Pulse & How to Make Money on TikTok
Wrapping Up
TikTok is known for its ever-changing trends and challenges. Every creator and brand wants to go viral and make money on TikTok. TikTok has recently launched TikTok Pulse, a program that will share ad revenue with top creators. To know, What is TikTok Pulse and what is the requirement to benefit from TikTok Pulse, read the entire article and share it with your friends. For more trending stuff, keep visiting Path of EX.
Frequently Asked Questions
What is TikTok Pulse?
TikTok Pulse is the latest feature of the app. TikTok Pulse is a new feature for contextual advertising. It features brands designed to close the gap between ads and regular creator content.
What is Contextual Advertising on TikTok?
When ads are placed next to relevant content, it is called contextual advertising.
