Instagram has emerged from a photo-sharing platform to avideo one. You can post pictures, videso, Reels, stories and more on the platform. And anyone who is an active member on Instagram knows the value of an aesthetic profile with proper dimensioned posts. If you are someone who wants to know about what size is an Instagram post, then you are at the right place. In this article, I will tell you about, Instagram post dimensions and about ideal image resolution.
No doubt, visual content on Instagram stands out but if the same visual content is placed in proper and ideal dimensions, it gives an extra edge to your content. Whether you are a brand or a content creator, your grid should reflect your personality with ideal Instagram post dimensions.
So, without further ado, let’s dig in to learn about Instagram post dimensions and about ideal image resolution. You will get to know Instagram post size in inches or Instagram post size in pixels.
In This Article
Understanding Instagram Post Dimensions
Instagram as a platform allows only posts with certain properties for example, Instagram will by default crop images above 1080px and enlarge those below 320px. So, understanding the ideal post dimensions for your Instagram posts is an important task.
The two things you need to keep in your mind before posting on Instagram are aspect ratio and image resolution. Here is the meaning of these terms.
- Aspect Ratio – the width of images in relation to their height.
- Image Resolution – the number of pixels found inside an image.
Image aspect ratio is the width of images in relation to their height for example, Â horizontal posts traditionally are 16:9, and square posts are 1:1.Â
Instagram Post Dimensions by Type
Instagram users can post different types of content. You can post on feeds, stories, reels, Instagram Live, and more. Each of these features accommodates different types of dimensions on the platform.
In the below-mentioned guide, I have explained different types of dimensions for different posts.
Instagram Post Dimensions: Feed
Your feed on Instagram is where all your posts are shown. Photos and videos on the Feed can range from 16:9 to 4:5. It is ti be noted that Instagram recommends an aspect ratio of 16:9 for horizontal photos. The height of these photos should be at least 1080px.
For square photos Instagram recommends dimensions 1:1 with the resolution being 1080px by 1080px. The vertical posts have a standard ratio of 4:5 with an image size of 1080px by 1350px. Vertical photos on Instagram possess a great value as most users are on mobile.Â
Instagram Post Dimensions: Stories
Since Instagaram stories take up the entire screen, they have an edge over post feeds. Instagram stories can go for a 9:16 aspect ratio and 1080px by 1920px resolution if you want to fill up the space.
Instgaram allows the minimum ratio of 1.91:1 on stories. In case you are usingsmaller dimensions, you can put it in grid layouts, or just center the photos.
Instagram Post Dimensions: Reels
Since Instgaram also take up the entire screen, they also follow the same rule as pof stories. Instgaram Reels has an aspect ratio of 9:16 and a resolution of 1080px by 1920px. But for Reels, you need to consider the following factors.
- Reels preview on the feed at a 4:5 aspect ratio. This is cropped from the top and bottom.
- Captions are found in an overlay at the bottom corner of the reels.Â
Instagram Post Dimensions: Carousels
Carousel on Instagram is a post containing more than one photo or video. The posts in an Instgaram carousel can be square, horizontal, or vertical. Depending on the orientation of the first post, the rest of the photos will be cropped.
In order to make your carousel post stand out, make sure that the photos already have the same dimensions, theme, and even color palette.
Instagram Profile Picture Dimensions
Profile pictures on Instagram are shown in a 1:1 aspect ratio with a 110px by 110px resolution. But the platform also allows to have a profile picture of 180px by 180px dimensions.
Before you upload a rofile picture on Instagram, make sure it is cropped into a square before being uploaded. Once you do that the your final image will be perfectly proportioned without the need to be cropped.
Instagram Videos Dimensions
Exactly like for photos, you acmn posts videos on Instagram in both horizontally, squared and vertically. In the below-mentioned list, I have given the optimal video sizes for each:
- Horizontal Videos should have a resolution of 1080px by 607px. You can choose between a 1.9:1 and 16:0 aspect ratio.
- Vertical videos are displayed at a 4:5 aspect ratio at 1080px by 1350 px.
- Square videos have an aspect ratio of 1:1 with a resolution of 1080px.
In case you video is 10 mins lomg, make sure that it has a maximum file size of less than 650MB. It is to be noted that the maximum size Instagram allows for videos up to 60 minutes is 3.6GB. For cover photos, Instagram recommends 420px by 654px (or 1:1.55 ratio).
Instagram Photo Thumbnails Dimensions
Instagram thumbnails are displayed in 161px by 161px. But upload your thumbnails in 1080px so that they won’t lose that much quality. After uploading, Instagram will store thumbnails with a maximum size of 1080px by 1080px.
Instagram Live Dimensions
The Live feature of Instagram is designed to be viewed on mobile devices. That means the videos should be displayed vertically with an aspect ratio of 9:16.Â
Instagram Ads Image Dimensions
Ads on Instagram play an imporatnt role in building your brand on the platform. Since you are paying for these ads, it is better to knwo what different Ads image for different types of posts on Instagram demands.
Once you do that, it can help you maximize your campaign’s ROI and improve engagement. Here are the types of ads and their dimensions:
Image Ads are quite common and you can find them as you scroll down. Depending on your activity Instgaram will suggest you ads. For Ads images, you can follow:
- Horizontal images – 1.9:1 / 1200px by 628px
- Square images – 1:1 / 1080px
- Vertical images – 4:5 / 1080px by 1350px
Video Ads are more engaging than still images. It provides a good opportunity for brands to showcase their products and services in a way that easily grabs attention. Here are the standard dimensions:
- Horizontal videos – 1.9:1 / 600px by 315px
- Square videos – 1:1 / 600px
- Vertical videos – 4:5 / 600px by 750px
Story Ads aprovide enhanced engagement and are a powerful tool to gran attention as 70% of Instagram users view stories daily. If you want to optimize your stories, use the following dimensions:
- 9:16 / 1080px by1920px
Carousel Ads help you fit different pieces of content that follow the same theme. Make sure that this consistency remains when choosing the photos’ dimensions.
- Images ads – 1.9:1 / 1080px by 1080px
- Video ads – 1:1 / 1080px by 1080px or 600px by 600px.
Wrapping Up
Instagram is a go-to platform for the young generation, but to enjoy the platform, you need to stand out from the rest of the competitors. To do that, you need an excellent knowledge of Instagram post dimensions. To know about, Instagram Post Dimensions, read the entire article, and do share it with your friends.
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Frequently Asked Questions
1. Is Instagram 16:9 or 4 3?
Instagram feed post dimensions are:
Square: 1080 x 1080 px (1:1) Landscape/horizontal: 1080 x 566 px (16:9) Portrait/vertical: 1080 x 1350 (4:5)
2. Can Different Instagram Image Dimensions Impact Your Feed?
No! As your feed automatically displays content as squares. Only when content is opened will users see landscape or portrait photos.
3. What is the size of the Instagram post 2023?
Instagram recommends an aspect ratio of 16:9 for horizontal photos. The height of these photos should be at least 1080px. Standards for Square photos are 1:1 with the resolution being 1080px by 1080px. Meanwhile, vertical posts have a standard ratio of 4:5 with an image size of 1080px by 1350px.
4. What is the largest Instagram post size?
Vertical images (or portrait) will display at a maximum of 480×600 or (960×1200 for retina display). However it looks like Instagram is storing the photos at a maximum of 1080×1350 on its servers.
