Instagram expands gifts for Reels after several tests last November. Instagram today made an official announcement of a virtual gifting feature for reel creators across the US. All the reel makers can now accept monetary gifts from their Viewers in the form of Stars. The viewers need to purchase stars from Instagram, and then they can use them as a gift to their favorite reel creator.
This has now created a buzz on the platform of short videos. Targeting the Reels section with this new feature. Instagram has taken up its battle with Tiktok, its greatest competitor which has already had this gifting feature since June 2022. It also provides the company with a new revenue stream apart from partnerships and advertisements, As now creators have to share their earned revenues with Instagram.
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Instagram Expands Gifts for Reels
This New gifting feature will allow the reel creators to earn money directly as their viewers can send them gifts expressing appreciation for their content. Stars range somewhere from 10 to several hundred in packs for viewers to buy. Purchase packs start from $0.99 and go up from there. They have beginning offers starting from 45 stars for $0.99, 140 stars for $2.99, or 300 stars for $5.99. Reel creators can later convert these stars into currency.
The reel creators need to reach the threshold of $100; then they’ll be able to convert their received gifts into cash. The feature where Instagram expands gifts for Reels will make an opportunity for the creators to earn money directly from the content and make a living.
Creators in the US can check their eligibility to receive gifts on their Professional Dashboard in Settings. If yes, they can choose the option to begin their earnings Today.
The meta-in app, however, clarifies to users regarding this update where Instagram expands gifts for Reels that it is available directly in-purchase of the Instagram app and cannot be exchanged with Facebook stars available only on Facebook.
You can update your Star balance on Instagram every single time you send a star on a reel. However, you may not be able to send stars to all the reel creators, as all the creators may not have it enabled at this time.
This virtual gifting feature will now increase the competition among content creators and take it up to the next level. This will motivate creators to make additional content to keep their viewers entertained. Reel creators will now be able to increase their online community and content quality, which will result in boosted growth.
How to Gift Stars to Reel Creators?
Now that you know about the new gifting feature introduced by Instagram, here is how you can gift stars to your favorite reel creators:
1. Go to the creator’s Reel.
2. Tap send Gifts.
3. Tap your Star Balance on the Top Right.
4. Select the number of stars you would like to add to your balance.
5. Follow the onscreen instructions to checkout.
6. Select the number of stars you would like to gift and tap Send.
7. You will see an onscreen notification letting you know that your gift has been sent.
Wrapping Up
Instagram expanding gifts to reels for creators in the US will turn out to be the best opportunity for the reel content creators to monetize their popularity. On the contrary, the company will witness doubled rate of video plays and sharing of the reels.
