How Does BeReal Make Money? [Answered]

Being a BeReal user, you must have noticed that it doesn’t have ads running, unlike the other social media platforms. Also, there is no such in-app purchase or subscription plan thing in BeReal, and the app is completely free to use. But have you ever given it a thought: How does BeReal make money?

BeReal is a popular photo-sharing app that lets you share real and unfiltered moments of your day with friends and family. The best part of this app is you don’t know when you will receive the BeReal notification as you receive it every day at a different time. Moreover, you just have 2 mins to share your authentic self with your friends, which makes it even more fun. But apart from this, what users are interested in is how they make money.

So, without further ado, let’s jump into the article and learn how does BeReal make money. Why wait, then? Let’s begin!

How Does BeReal Make Money?

BeReal makes money through private investment, unlike other platforms that make money by running ads. This app was released as a free app in the year 2022, and until now, it is a free app with no in-app purchase or subscription plans. They do not even have any in-app advertisements from where they can generate revenue. They rely on external investments from potential investors who believe that the long-term potential revenue outweighs any short-term income needs.

Unlike other social media apps like Snapchat, Facebook, and others, the BeReal founders decided against opting for monetizing the app in its early stages. This was a strategic move on the part of the founders. They wanted to amass as many users as they could in less time.

It is also stated on the BeReal website that “what matters most to them is building the best product for their users.” Bereal is free to use and doesn’t have ads. So you may be wondering if they’ll have ads or how they think about monetizing the app. To answer this, they state in their blog that, “we want to stick around for as long as you’ll have us, but working with brands is not our priority. There are a lot of cool things we want to build, and we’re very lucky to be able to prioritize our time this way.”

However, you never know when they also start running ads or bring in a paid subscription model as remaining unprofitable for so long is not easy for any startup. So you can expect ads, subscriptions, and in-app purchases in the near future.

BeReal Funding & Valuation

So far, BeReal has conducted two rounds of venture capital funding. It has so far raised a total of $30 million across the two rounds. 

There rea many investors that it is backing on. Some of the investors are Accel, Andreessen Horowitz, and DST Global. 

As BeReal remains private ownership, therefore, it is under no obligation to disclose its valuation to the public. 

Wrapping Up

With this, I come to the end of this blog, and I hope you now know how does BeReal make money. As of now, BeReal makes money only through private investments. But in the coming year, you can expect them to follow the conventional method to generate revenue, like by running ads, in-app purchases, and subscriptions.

So, guys, that is it for today. Take care! And yeah, for any further queries related to BeReal and its features, you can comment in the comment section below. Also, keep visiting our website, Path of EX, for more such queries related to Social media, Gaming, and Technology. Till then, Bye! Bye!

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