How American Red Cross pivoted to help Arizona in COVID-19 pandemic

How American Red Cross pivoted to help Arizona in COVID-19 pandemic

In times of tragedy, both natural and man-made, the American Red Cross dispenses vital relief to those impacted, from sheltering fire evacuees to caring for survivors of mass shootings.   

But with the onset of the coronavirus pandemic, the 139-year-old humanitarian organization was forced to reevaluate and restructure its operations to protect not only the lives of those it serves, but also its hundreds of thousands of volunteers and employees across the country.

“The pandemic really turned our entire sheltering process upside down,” said Colin Williams, who manages the Red Cross’s communications for the Arizona and New Mexico region.

The American Red Cross of Greater Phoenix is one of more than 100 Arizona nonprofits supported by The Arizona Republic and azcentral.com’s annual holiday giving campaign, Season for Sharing.

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