Each new feature on the social media platform is introduced to enhance the user interface and become more technologically evolved. Some of the features are widely accepted while others face backlash. Meta has announced that it is shutting down the Neighbourhood feature of Facebook which was a Nextdoor clone feature on the platform. Let’s dig in to find out the latest news about, Facebook to Shut Down Nextdoor Clone Feature.
The Neighbourhood feature of Facebook allowed standardizing the way with which neighbors connect, form a community, and share local news. However, recently Facebook realized users have been using Facebook groups feature to use a platform for sharing news and building a community.
Facebook to Shut Down Nextdoor Clone Feature
Meta has announced that it is shutting its Nextdoor clone feature called Neighborhoods on Facebook next month. The feature was introduced in May 2021.
The Nextdoor clone, Neighborhood on Facebook saw a decline after users found Facebook groups a more convenient way of connecting.
Meta spokesperson Leah Luchetti said, “When we launched Facebook Neighborhoods, our mission was to bring local communities closer together. We’ve learned the best way to do this is through groups, and have decided to end our test of Neighborhoods.”
Nextdoor’s public debut and acquisition with SPAC in November 2021, could also be the reason for the shutting of the Neighborhood feature on Facebook.
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What is Neighborhood Feature on Facebook?
The Neighborhood feature of Facebook was meant to improve the way of community building in a local setup. Neighborhood had special features which include sub-profiles for members and appointed moderators.
The feature was first tested in Calgary Canada in 2020, before debuting in the US in 2021, the feature was widely used in cities like Charlotte, North Carolina; San Diego; Baton Rouge, Louisiana; and Newark, New Jersey.
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The parent company of Facebook, Meta has announced that it is shutting down the Neighborhood feature on the platform which was a Nextdoor clone feature on the platform. To know about why Facebook is Shutting Down Nextdoor Clone Feature, read the entire article and do share it with your friends!
Frequently Asked Questions
What is the Neighborhood feature of Facebook?
The Neighborhood feature of Facebook is a way to form a community within your area and share the local news.
Why is Facebook is Shutting Down the Nextdoor Clone Feature?
Nextdoor clone, Neighborhood on Facebook saw a decline after users found Facebook groups a more convenient way of connecting.
When was Facebook Neighborhood introduced?
The Neighborhood feature was tested in 2020 and was officially launched in May 2021.