With the news surfacing about a recent ad-free YouTube Premium tier trialing in parts of Europe, it’s only obvious that people want to know what that’s all about. And so, in the article, we’ll be sharing everything on the new YouTube Premium Lite plan.
While it’s a no-brainer that everybody uses YouTube, the price of its Premium subscription plan with quite a few great features has always seemed a little too much. Considering a cheaper alternative was the need of the hour, Google seems to be delivering on the same.
From its plan price and availability to its features compared to the original Premium subscription plan, the article will be covering every aspect of the new YouTube Premium Lite tier that is currently being tested in the European market.
Read along with the article to know how the news first surfaced the social media, its plans, and everything in between, in the following subsections.
Why Is There A New YouTube Premium Tier Being Tested?
The seemingly overpriced YouTube Premium subscription is probably the reason why YouTube is offering a cheaper alternative to the same. This comes in as great news since the new plan costs about almost half the price of the original Premium tier.
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There could also be the reason to boost Premium sign-ups in a bid by Google to improve its basics and re-enter the market at a competitive price. The availability of the new tier is not as widespread as it is still under the test phase across seven European nations.
When Did The News About YouTube Premium Lite Break Out?
The news about a new version of YouTube named ‘YouTube Premium Lite’ first surfaced on the YouTube subreddit followed by updates from a Resetera user, jelmerjt, who spotted the new Lite tier while trying to cancel the YouTube Premium subscription plan.
The Resetera member, then, took to the forum platform on Sunday morning to share the interesting information. While the Netherland’ resider didn’t know how accessible the YouTube Premium Lite was to the other parts of the world, they added information of Lite’s plausible availability in Finland and Sweden as well in a follow-up edit.
Eventually, YouTube came out with an official statement to The Verge, confirming the test offering of the new Lite plan in select parts of Europe.
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What Will Be The Plan Price Of The YouTube Premium Lite Tier?
The lower-priced Premium version has been rolled out with a pricing of €6.99 per month (or $8.30 a month) which is also the same price as the YouTube Premium plan for students. For comparison purposes, this price is €5 cheaper than the standard Premium subscription charge of €11.99 per month (or $14.26 a month). in the region and
In addition to that, according to The Verge, YouTube is also testing out its Premium Lite offer in Belgium, Denmark, Luxembourg, and Norway with the local equivalent pricing where comparatively, Netflix Basic costs about €7.99 per month (or $9.50/month).
Where Is YouTube Premium Lite Available?
The new lite version of the YouTube Premium is not yet available worldwide. As of now, YouTube is currently trialing the cheaper Premium Lite tier in select countries across the continent of Europe.
The new tier plan is currently accessible in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden as evident by the following statement of a YouTube spokesperson,
“In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube,” given to The Verge.
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How Is YouTube Premium Lite Tier Different From YouTube Premium?
As its name suggests, Lite is a toned-down version of the original YouTube Premium. Just like its Premium compatriot, the YouTube Premium Lite plan will let users stream content ad-free on the platform.
You can use Premium Lite for an ad-free viewing experience across multiple devices including iOS, Android, Smart TVs, desktops, and gaming consoles. In addition to that, the Premium Lite Plan will also include an interrupted and Ad-free experience in the YouTube Kids app as well.
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However, that’s the point where the two Premium plans draw a line among their similarities. Premium Lite doesn’t support other Premium subscription features like the background playback which allows you to continue listening to the video even when switching to another app.
There’s also no support for offline downloads and the YouTube Music benefits such as ad-free listening. While there’s not much, you can still check out the YouTube Premium Lite Page to see certain FAQs regarding the same and to find out if the cheap tier plan is available in your region or not.
Guides On YouTube
If you’re looking for some great and helpful guides on the YouTube platform, here are some good starters:
- How to download YouTube Videos on iPhone, Android, Mac, and PC | Best Guide in 2021
- How To Download Songs From YouTube Music in 2021
- How To Stream Games on YouTube in Easy Steps? 2021 Updated
This brings us to the end of our article on the new plan tier of Youtube Premium Lite. While it’s a tempting ad-free alternative, the limitations of Premium features like offline downloads and background playback make its overall appeal a little less.
Though YouTube says that the current subscription plan is just an experimental phase and new features and updates could be rolled out based on audience feedback. If you liked the article, share it with your friends and let us know your thoughts about the new Premium Lite plan in the comment box below.
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