What is the Best Time to Post Instagram Reels in 2024?

What is the Best Time to Post Instagram Reels in 2024?

Have you ever noticed that your reels do so well on days while on other days, you couldn’t even get more than 1K or so views? What makes you get an overwhelming response on certain days but not others? Audio? Visuals? Without any doubt, they do make a difference, but posting when your followers are online is key. And in this article, I will tell you about the best time to post Instagram reels. So come along!

Posting Instagram reels is one of the best ways to increase your engagement and get new followers on the platform, as the algorithm is designed in a way to promote reels over other types of content. But for your reels to perform well, posting them at the right time is important, and this right time varies according to your target audience and their geographical location.

So without further ado, let’s jump into the article and learn what is the best time to post Instagram reels.

What is the Best Time to Post Instagram Reels For Likes in the US?

What is the Best Time to Post Instagram Reels For Likes in the US?

As per the research done by various data scientists, the best time to post Instagram reels on weekdays is between 9 am and 12 pm, whereas the time varies for weekends as most users enjoy their lives outside their phones in the physical world on weekends.

For your convenience, I have provided you with a table below where you can check the best time to post Instagram reels on all days of the week.

Note: This time will vary for you and your audience, depending on time zone.

DayTime
Monday3 am, 7 pm
Tuesday12 am, 1 am, 6 am
Wednesday4 am, 6 am, 9 pm
Thursday6 am, 4 pm
Friday2 am, 11 am, 1 pm
Saturday9 am, 4 pm, 5 pm
Sunday5 am, 8 am, 1 pm

Best Time to Post Instagram Reels on Monday in the US

The best time to post Instagram reels on Monday in the US is between 3 am and 7 pm.

Best Time to Post Instagram Reels on Tuesday in the US

The best time to post Instagram reels on Tuesday in the US is 12 am, 1 am, and 6 am.

Best Time to Post Instagram Reels on Wednesday in the US

The best time to post Instagram reels on Wednesday in the US is 4 am, 6 am and 9 pm.

Best Time to Post Instagram Reels on Thursday in the US

The best time to post Instagram reels on Thursday in the US is 6 am and 4 pm.

Best Time to Post Instagram Reels on Friday in the US

The best time to post Instagram reels on Friday in the US is 2 am, 11 am, and 1 pm.

Best Time to Post Instagram Reels on Saturday in the US

The best time to post Instagram reels on Saturday in the US is 9 am, 4 pm, and 5 pm

Best Time to Post Instagram Reels on Sunday in the US

The best time to post Instagram reels on Sunday in the US is 5 am, 8 am, and 1 pm

Factors Affecting the Best Time to Post Instagram Reels

Factors Affecting the Best Time to Post Instagram Reels

The time I stated above is a general time for everyone to make their reel do good.  But when it comes to deciding on your personal time to post an Instagram reel, there are factors that need to be kept in mind. 

1. Know Your Audience

Knowing your audience is very important when it comes to getting desired engagement on your reel post. Factors like which age group they belong to and their general taste are the most determining factors in deciding on the best time to post a reel. To know about your audience, you can use Instagram’s Insight tool and get clarity on whether your projected audience is your target audience as per stats are not.

2. Know About the Geographical Location of Your Audience

After knowing about your audience, the next important factor in determining the ideal time for you to post an Instagram reel is the geographical location of your audience. Let’s say you live in an eastern country while your audience comprises people who live in westerns. In such a case, you will not post the reel as per your time zone but according to your audience’s time zone. If we say 11 am is the best time to post a reel, it should be 11 am in your audience’s location, not yours. So, knowing about your audience’s location and their time zone is crucial for your reels to do good.

3. Find Out When Your Audience Is Active

Yet another important thing you need to be aware of is when your target audience is most active on Instagram. It is easy to guess: before they start their work, around 12pm when they are up for tea breaks, around lunchtime, after calling it a day, and before going to bed. So, keeping your audience in mind, you can come to a conclusion about when your audience is most active and post reels accordingly for better engagement.

4. Use Trending Audio

Apart from all the stats, one thing that helps your reels to do well, irrespective of when you posted it, is the audio you use. On Instagram, every other day, some audio or other is in trend, and using trending audio is the sure shot way of getting better engagement, provided the visuals are not of low resolution. So, try using trending audio for your reels as much as possible.

5. Analyze Your Past Performances

Last but not least, analyze your past performances. You must have a reel or two that have done so well in terms of engagement in the past. See at what time you posted those reels, what type of content they had, whether the audio was trending or not, and what about that reel was so appealing when you look at it from the audience’s perspective. 

Wrapping Up

With this, I come to the end of this blog, and I hope you now know what is the best time to post Instagram reels. So, you can post reels on Instagram at the times mentioned in the article above and get the desired result. However, you should always do your own analysis depending on the factors that impact engagement and decide upon the best time for you to post reels.

So, guys, that is it for today. Take care! And, yeah, for any further queries related to Instagram, you can always comment in the comments section below. Also, keep visiting our website, Path of EX, for more such queries related to Social media, Gaming, and Technology. Till then, Bye! Bye!

Frequently Asked Question

1. Which time is best for uploading reels on Instagram?

The best time for uploading reels on Instagram is between 9 am and 12 pm.

2. What is the golden hour to post on Instagram?

The golden hour to post on Instagram is between 9 am and 12 pm.

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