You must have heard about ‘Reach’ many times, as content creators and influencers on various social media platforms often use this word while talking about the performance of their social media profiles. But have you heard about Impressions? And do you know what does Impressions mean on Instagram? Well, if you don’t know but are interested in knowing about it, then keep reading this article till the very end.
In today’s article, I will tell you about yet another important analytic metric on Instagram- Impressions, which is an important indicator of your account’s credibility and influence on Instagram. The more the number of Impressions more is the engagement. And a large Impression number clearly indicates that the audience is not you viewing your content but is actually learning from it, which is why users opt to view it multiple times.
So without further ado, let us quickly see what does Impressions mean on Instagram and how it differs from Reach.
What Does Impressions Mean on Instagram?
If I have to tell you what does Impressions mean on Instagram in simple words, then it is the number of times the audience views your post. When you open your Instagram app and scroll through the feeds, all the posts you have viewed, even if for a second, count as Impressions.
And even when the same person views your post 100 times, this will keep adding to the Impressions of your post. This is because impressions don’t consider unique accounts. Let’s say a person viewed your post for the first time. Then, this will amount to 1 Impression and 1 Reach. But if the same person from the same account views the same post again, it will amount to 2 Impressions, but still, the number of Reach remains the same as Reach increases when unique accounts interact with your content.
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So now you understand how impressions work on Instagram. Therefore to conclude, I can say Impression is the total number of times your content is shown to users or your audience, whether a post, reel, or story. Each time a user views your post intentionally or accidentally that will add to the number of impressions on the post. And this is the reason why people pay for the promotion of their content so that they can get more Impressions as well as Reach.
And if you find that your post has a higher number of Impressions than Reach, this indicates that your existing audience is viewing your content multiple times. But there are fewer new additions to your audience who have viewed it for the first time, which is the reason why your Reach isn’t increasing.
Impression Vs. Reach on Instagram
Reach is the total number of unique accounts that have seen your post, including posts, reels, stories, or IGTV videos. On the other hand, the Impression is every time users look at an Instagram post of yours.
Any user can view your post multiple times, which will keep on adding to your Impression, but if the same person views your content, this will not result in the addition to Reach. So you see, reach takes into account a unique account interacting with your content, whereas Impression doesn’t care about a unique account. It will keep adding on as long as users view it. It doesn’t matter if the person is unique or the same each time.
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How Does Instagram Impression Rate Calculated?
If you want to know how to calculate the Impression Rate of a post or how does it is calculated, then follow the below-stated steps:
Step 1: Check the total no. of Likes and comments on your post.
Step 2: Check the total no. of followers.
Step 3: Now add total likes and comments.
Step 4: Divide it with no. of followers
Step 5: At last, multiply by 100, and you will get the Impression Rate.
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With this, I came to the end of this blog, and I hope now you know what does Impressions means on Instagram and how they differ from Reach. You can always comment in the comments section below for more such queries.
So, guys, that’s it for today. Take care! And keep visiting our website, Path of Ex, for more related to Social media, Gaming, and Technology. Bye! Bye!