Snap Lens Fest: Everything About New Products & More!

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Shivangi Gupta
Shivangi Gupta
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With the latest AR technology, this year marked Snapchat‘s parent company Snap’s fifth annual Lens Fest augmented reality developer conference. With excitement, Snap said that the platform has over 300,000 AR Creators now. There were other announcements as well, which included testing experiments with a small group of AR creators and developers. In this article, I will tell you everything about Snap Lens Fest and everything about the lens fest, including what you can expect from Snap in the coming months.

Snap at the conference announced that it is testing lenses with power-ups. The developers have build Lenses with digital goods, and a user can purchase them with Snap Tokens. So, without further ado, let’s dig in to learn about Snap Lens fest and upcoming Snap products.

Everything About Fifth Snap Lens Fest

Snap Lens Fest

Snap held its annual lens fest conference. The conference was Snap’s fifth lens fest. The conference highlighted that Snap, on its platform, has 300,000 AR Creators now. The new major development is that AR creators and developers will build Lenses with digital goods, and a user can purchase them with Snap Tokens. Snap Tokens are a kind of currency that can be purchased within the Snapchat app.

Snap Tokens can be purchased 80 Tokens for $0.99, 250 Tokens for $2.99, 500 Tokens for $4.99, or 1,100 Tokens for $9.99. To use the newly built Lenses on Snap, a user needs to purchase them with snap tokens. The users will then only have the ability to unlock power-ups, AR items, and extra tools within select Snap Lenses.

According to the head of Snap’s global AR community efforts, Sophia Dominguez, “the company hand-selected 10 AR creators and developers for this pilot. For this initial roll out, Snap focused on three use cases for AR: self expression, fashion and play.”

Sophia further added, “We’re exploring these digital goods as new ways for creators and developers to build businesses beyond creating Lenses for brands and clients. This is the very beginning and we’re excited to see how Snapchatters engage with it.”

Apart from that, Snap also announced its new global “Lensathon” with a prize of $200,000, with creators having until January 31 to submit their lenses.

Also, read Snapchat December Update 2022: Here’s Everything You Need to Know!

Popular Lenses on Snap

Snap Lens Fest: Everything About New Products & More!

We all are quite familiar with the potato lens developed by Phillip Walton. In the new experiment, Walton is also a part and has already asked users about the enhancement that could be incorporated with the potato lens. Redeeming your snap tokens will let you turn the potato lens into many alterations, like a police officer, magician, cat, and more.

Another lens that made noise for the right reasons is Table Trenches Lens which was developed by DB Creations. Redeeming your snap tokens will allow a user to get new skins, access new levels, and other opportunities within the Lens.

Also, read Snapchat Bitmoji Update: 3D Bitmoji Even in Snapcode Now!

When Will the New Lenses Roll Out?

Snap Lens Fest

The newly launched lenses are all set to release in Australia and New Zealand in the coming weeks. You can easily find the newly launched lenses in the Lens Carousel and Lens Explorer. Snap has announced that it will expand its experiment to other countries in the near future.

The company gave statistics on the growth by announcing that the platform has over 300,000 AR creators and developers. 300,000 AR creators and developers is a huge increase from the 250,000 figure that the company shared in the Lens fest 2021. Apart from that, Snap also announced that AR creators and developers have built more than three million Lenses on the platform.

Also, read How to Unlock Butterfly Lens on Snapchat in 2022 | Design Your Own Snaps

Wrapping Up

Snap held its fifth annual Lens Fest augmented reality developer conference. In the conference, Snap announced that there are now 300,000 AR creators and developers on its platform. Apart from that, Snap also informed about the new products lined up for users. To know about Snap Lens Fest and everything about the lens fest, read the entire article and do share it with your friends. For more trending stuff, keep visiting Path of EX.

Frequently Asked Questions

What is Snap’s Lensathon?

Snap announced its new global “Lensathon” with a prize of $200,000, with creators having until Jan. 31 to submit their lenses.

What is a Snap Token?

Snap Tokens can be purchased from inside the Snapchat app! Tokens can be redeemed for Gifts to send to Creators, and they can also be redeemed for digital goods within Games to upgrade your gameplay experience.

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