SEO Competitor Analysis: The Tools and The Process

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Just because you are using SEO marketing strategies does not guarantee a top spot on the first page of online search engines. You need to identify what strategies work best. By checking out the competition, you can get the information that you need to make your business thrive. Include SEO competitor analysis in your marketing process to take advantage of the tools you can use to get ahead of the game.

What tools to look for?

There are many tools that you can make use of. It would help if you found out which is the best one to get the most out of it. There are tools such as the Domain SEO Analysis Tool to see the competitors’ domain and other important information that you need to improve your SEO strategy. You can view which keywords are being ranked the highest, the top pages, an estimate of the number of links they get based on the keywords they use most often, and even any domains linked to their website. With this tool, you can see which strategies work for a specific company and use them for your website.

The Process

When analysing the competition, you need to know what you should be paying close attention to. Sure, you will get an overview of your top competitors’ website, and you will see how they construct their website. But you have to get into the details to make your website visible to a larger audience.

Who are your competitors?

First, you need to know who your competitors are. In competitor analysis, there are tools that you can use to determine which are your organic competitors. That is to say other companies in the same industry. For instance, if you are in the clothing industry and have an online store, your competitors are other online clothing stores. But what makes competitor analysis useful is the tool that can tell you which organic competitors are at the top of the first page on online search engines.

Which keywords should be mentioned?

Next, once you have determined which competitors to look at, study the keywords used. If your store is specifically selling wedding dresses in a certain area, you will notice on your competitors’ websites that they use keywords relating to that specific topic. Using competitor analysis tools, you can figure out which keywords are being used that customers are typing when searching online. Another important aspect of this process is finding the keyword gaps. You can determine which keywords are being searched but not being used as keywords by your competitors.

What links are competitors using?

The backlinks that competitors are using should also be checked. These are the links that direct back to their website. The higher your page’s quality that links back to your page, the higher your page will be ranked. This is why it is important that you use the right number of backlinks so that you can generate more clicks. By analysing the backlinks that your competitors are using, you will be able to mirror the traffic that they are getting.

The tools you use and the process included in these tools can help you determine the best SEO strategies. So, if you want your website to be ranked high on search engines such as Google, consider including SEO competitor analysis in your strategy. Digital marketing agencies can guide you to analysing the competition so that you can end at the top.

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