This year couldn’t get any better. Rihanna has always been in the news because of her “Billionaire” boyfriends, but now she changed the narrative. The ones who have called her out for being a sex symbol will now look up to her as she rules the world. Let’s look into the story of Rihanna and how she became a billionaire.
Robyn Rihanna Fenty started her journey as a Barbadian singer in 2005. From being a great singer to a businesswoman she has come a long way ahead. However, her journey was full of many ups and downs. Before she landed in the business, she had even tried her hands at fashion designing. It’s high time we look up to her because she has lived her life like the queen and we all want tips!
On August 4, Forbes announced that Rihanna’s net worth is estimated to be around $1.7 Billion (£1.2 Billion). Not only Rihanna has become a Billionaire but she has also become the richest female musician in the world. But surprisingly her wealth doesn’t come from her most popular singles. So what is the real source of her wealth?
Let’s unravel the story of Rihanna becoming a billionaire. Spoiler Alert! She wanted to make all the women feel inclusive and got super successful in the process. Curious to know how?
How Did Rihanna Become A Billionaire?
In 2017, Rihanna launched Fenty Beauty. It is a cosmetics company that intended to make “women everywhere (feel) included”. A perfect example of this is the very inclusive Stunna Lip Paint.
Fenty Beauty was created because Rihanna as a black woman has faced many issues in her career. According to her, makeup is a “weapon of choice for self-expression”. She never felt her skin tone was considered when the big brands made their makeup products.
She started her company by launching the brand with 40 different shades of Foundations. How Amazing! In fact, it was only after Rihanna’s this launch that other brands started making such different shades of foundations. After the overwhelming reviews of this launch, the “make skin look like skin” campaign has expanded the number of foundation shades to 50.
Rihanna (33), with becoming a billionaire has also come second to Oprah Winfrey, who is the richest female entertainer in the world. At first, everyone thought Rihanna’s wealth has been a result of her chart-topping singles. Rather, it is a result of her mind-blowing business revenue.
Most of Rihanna’s fortune comes from her 50% share at Fenty Beauty. The rest of her wealth comes from her state at Savage x Fenty, which is nearly estimated to be $270 million. Her earnings from the top-selling singles have also contributed to her wealth.
Since the day Fenty Beauty was launched, its products were an instant hit right from the start. In 2018, Fenty Beauty got more than $550 million p.a. Beating Kylie’s and Kim’s beauty brands.
Shannon Coyne, who is the co-founder of Bluestock Advisors, says, “A lot of women felt there were no lines out there that catered to their skin tone. It was light, medium, medium-dark, dark. We all know that’s not reality. She was one of the first brands that came out and said, ‘I want to speak to all of those different people.’”
No doubt the impact Rihanna wanted to make has brought her success, but we cannot help but feel great about it. Her success didn’t come the easy way, she had to shut her other businesses to continue with Fenty Beauty. All of the struggles make her success well deserving.
Even after she’s creating so many goals for all of us, fans are still asking something more of her. Can you guess it?
One complaint that has been the one constant among fans is that she hasn’t released a single since 2016. They want at least an album every year. Would Rihanna make time for these requests? Comment below now.
People now have a better image of Rihanna than a decade before. Even if there are people who don’t like her music, people would still know her because of her impact on the Beauty market.
Rihanna has truly revolutionized the make-up industry, and we are never getting over it.
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Have a Great Life!
Featured Image Credits: AfroTech