Social media platforms are the best places to promote and boost your business. Many brands promote their products and services. It is free and helps you with many promising marketing ideas. Many small entrepreneurs have used Instagram as a marketing platform for showcasing products and services. So, if you want to join the bandwagon, you must first learn about Instagram SEO tips.
These tips help you to optimize your business and help you reach your target audience. We have always done the hard work and curated all the critical Instagram SEO tips. These are easy and entirely relatable. You can use them in your account and get surprising results.
So do not use your social media accounts to share personal moments. There is more to them, and it can become one of the most significant sources of income for you. Do not believe me, just read the article and know yourself!
In This Article
7 Best Instagram SEO Tips For Boosting Your Reach
Many tips can be used to improve your Instagram content. Below we have mentioned some of them to help you improve your content on Instagram. Please refer to them in detail.
1. Optimize Instagram Profile
The search function of Instagram is not different from Google. It delivers the profiles which are the most relevant as per the search. Sometimes your search on Instagram also depends on factors, like the accounts followed by the user and similar to the ones they are connected to on the platform.
The posts you like on Instagram determine a relevant profile in your search results. Keywords are essential in helping optimize the Instagram profile with relevant searches.
As far as usernames are concerned, they usually constitute the person’s name or a brand name. There is a fragile chance of using the profile name in your bio.
2. Keyword Optimized Captions
You can search for the content on the Explore page of Instagram; with hashtags and location tags. You get personalized content recommendations from Instagram for user-based interests and interactions.
Like, if you regularly “like” travel-related posts, your Explore page will display travel and tourism-related activities content.
The algorithm of the Instagram Explore page uses an account that embeds a framework to identify the accounts that are similar to one another. The framework works similarly to the word represented in the content. It identifies how some accounts are relevant to one another. This is based on keyword search found in the names, usernames, bios, and captions.
Hence, we can say that descriptive captions and relevant keywords improve the chance of coming to the Explore page of the relevant users. Instagram uses these keywords in the post’s captions and determines your interest in your account.
3. Use Hashtags as Keywords
You would be surprised to know that hashtags are like keywords on Instagram as they engage in regular search engines. It helps you to look for relevant content. Looking for a particular hashtag will give you an idea of all the posts tagged with the hashtag. Tagging a post with a particular hashtag makes the post visible for the searches.
Now, as you know, it is crucial to tag the posts with relevant hashtags to attract the right audience. It is advisable not to use too much caption space with hashtags as it may not go well. You can use up to 30 hashtags, but for your posts, always ensure to find a proper hashtag density.
While ranking the post in hashtag search results, factors like engagement and account relevance are considered by Instagram. When the engagement you get is more, the post will appear with the relevant hashtag searches.
Hence, it is essential to consider the post and image quality time to get more audience engagement and improve the visibility of the content. To grab the audience’s attention, always post the most high-quality content. When the followers are active and engaging, it is the best time to post your product and schedule the Instagram posts.
4. Importance of Alt Text
In your Instagram account, you get a feature where you can write an alternative text for describing a photo in detail. The app reads the image’s description with a screen reader and allows you to hear the content of the photo. This alt text feature helps visually impaired users understand the content.
Besides enhancing the experience for visually-impaired users, it is also used for Instagram SEO. Using keywords in the alt text helps the algorithm of Instagram understand the contents of the image better and its relevance to other users.
Instagram also generates alt text for each image; hence, you have to edit them and make them more descriptive. The auto-generated list does not come in detail. To write the alt text, follow the steps mentioned below:
1. Launch Instagram.
2. Go to “Advanced settings” before sharing an image.
3. Click on the “Write alt text” option.
4. Write alt text and describe the image.
5. Click on “Save” and share the post.
5. Tag the Post
Getting tagged helps to boost your visibility on the platform Instagram; this is our next Instagram SEO tip. Your account may get tagged to someone’s posts or Instagram Stories; others click through your profile. You reach out to people when you are tagged the maximum number of times.
You may encourage others to tag in their photos of your products as it increases the chance of being featured on their posts. You may also repost some of their photos to show your appreciation.
You may run promotions and giveaways which involve tagging your account. It would boost the number of tags as people are interested in participating in something with a chance to win.
6. Black Hat SEO
Are you struggling to gain visibility on Instagram? Do not get easily tempted by the quick hacks of black hat Instagram SEO tips. But keep one thing in mind the fixes are temporary. They never promise to offer authentic visibility on Instagram, and your account may not perform well in the long run.
Instagram also continues to crack down the accounts which continuously use questionable tactics to get more visibility on the platform. Accounts that use bots and similar software to generate false likes and followings. So, build authentic visibility using more time and energy.
7. Track and Optimize
It is essential to measure how much Instagram SEO optimization is helpful. Regularly, you may conduct an audit on the Instagram account. Ask questions like
Did it impact visibility?
Were the changes worth it?
How to make a more significant impact on Instagram?
You get all the answers to these questions while tracking your Instagram account’s performance.
People with the business accounts or a creator profile can measure their account performance on Instagram through a comprehensive analytics tool.
The built-in analytics help to understand the personal insights on posts. It gives a detailed breakdown of the reach, impressions, and ways to manage and attract each viewer irrespective of their home, hashtags, profile, and others.
Get a better idea of the difference between your reach and impressions to understand how they play a crucial role in the overall performance. Apart from the built-in Instagram analytics, you must also look for a comprehensive analytics tool.
There are analytical tools that provide competitive analytics and follower insights and help to measure performance. It provides recommendations to increase the engagement of your profile, like informing the optimal post and suggesting the best time to post.
Why Optimize Instagram SEO?
This may be a pertinent question in your mind regarding the need for optimizing Instagram SEO tips. But it’s essential is optimum and relevant to the need of the user. We know that Instagram has more than 1 billion users globally. So, to reach out to them, you need the right tactics.
Secondly, two-thirds of the users are below the age of 34. Hence, you can say that there is enormous potential for the buying power of the majority of the users present on Instagram. So, to capture the same, you need Instagram SEO optimization on your content on Instagram.
Thirdly, most of the users spend almost an hour on Instagram daily. So, your chances of attracting the audience would increase, and it also increases the capacity to reach out to the number of people globally.
Fourthly you always stand a chance to get prospective clients or customers on Instagram. According to statistics, 83% of the users on Instagram are only there to look for services to products. So, the content you use on the platform has to be SEO optimized.
Lastly, Instagram users stand a high chance of searching for products and services on the platform. Among them, a significant chunk may opt for the products, and some recommend them to others who need them. And some follow the account which showcases those products. People also visit the website of the brand showcasing the product.
Wrapping Up
Here we come to the end of the article. We have curated all the necessary hacks for making a great Instagram post through Instagram SEO tips. The tips are handy; I can safely say that to you as I have already tried some myself. And yes, it worked wonders. So, now I share them with you to increase your audience on Instagram too. Have fun trying them!
Frequently Asked Questions
Do we need to optimize Instagram SEO?
Yes, optimizations of Instagram SEO is very crucial. It helps you reach the target audience whom you wish to reach and achieve your goals.
Will tagging my post help in optimizing of Instagram SEO of my post?
Yes, when you tag someone or someone else tags you in their post then there are huge chances of them liking your products or trying to get in touch with you or even follow your page.
Is Alt text important for Instagram SEO optimization?
Yes, Alt text is very important as it helps to describe the image that you have posted. Instagram uses the alt text as an Algorithm and understands the image and promotes it accordingly.
