If you post stories daily on Instagram, then you should know about the story analytic tools Instagram Navigation. This is one tool that helps you to dwell deep in your audience’s mind so that you can post content that your audience finds interesting and interact with. But if you don’t know what Instagram Navigation is and how to use it to understand your audience’s behavior, this article is for you. So come along!
Instagram is one of the most used social media apps, not just masses but also by large businesses and organizations, to keep their audiences updated with the latest happenings. Instagram posts are one way of showcasing your work to your audience, but Instagram stories at the same time are best if you want to share important updates and launch polls to get feedback from your followers.
So, without further ado, let’s jump into the article and learn what Instagrma Navigation is. Why wait, then? Let’s begin!
In This Article
What is Instagram Navigation?
Instagram Navigation is a story metric that helps you analyze the performance of your story posts on Instagram. Off all the other Story metrics, the Navigation metric on Instagram Stories tells you how users navigate through your story.
When you open a story to watch it, you are likely to pause it if you find something informativity or interesting, move to the next story to watch the next stories posted by the same account hurriedly, or simply swipe to skip the other story of the account and more to other account or simply exit the story.
All these actions taken by users account for the overall count of the Navigation metric for a story.
Depending upon the common human behavior while navigating from one story to another, the Instagram Navigation metric is sub-divided into four types, these are:
Forward is when a user taps on the screen to move to the next story posted by the same account before the previous story competes. The more the number of taps on the screen to shift to the next story, the more the count of Forwards. What this behavior tells us is that your audience is interested in your stories, but your stories are not as gripping as they should be.
Back is when a user taps on the left side of the screen to go back to the story that just ended to watch it again. It is one of the positive signs for your story. If any story has more number of Back taps or navigation, it means that the people find that story captivating.
Exit is when a user closes your story and doesn’t watch the other stories posted by you or some other account. It is not necessarily a negative sign, as the user needs to close the app in between to do some work and will come back to your story later, but still, you should keep an eye on your story’s Exited metric count.
The new story count increases when the users swipe to watch the story of the next account instead of moving to the next story. This clearly indicates your story is not of users’ interest as they choose to skip your story and move to the next account’s story.
How to Find Instagram Navigation Stats?
To check the Navigation state on your Instagram stories, you must have a creator account or business account, as the navigation stats are not available for private Instagram accounts. If you own a creator or business Instagram account, you can check Navigation stats for your every story, whether a current or a story you posted 2 years back.
How to Find Instagram Navigation Stats For Your Current Story?
Here is your step-by-step guide on how to check the Navigation stats of your currently posted story. So follow the steps stated below and easily get to see the Navigation stats of your currently posted stories.
Step 1: Open your Instagram app.
Step 2: Tap on Your story at the top left side of your home screen to view it.
Step 3: Swipe up to see story insights and viewers.
Step 4: Tap on the insights icon.
Step 5: Scroll down to Navigation.
Step 6: Under Navigation, you will find all the sub-navigational stats- Forwards, Back, Exited, and Next Story.
And with this, you are done! This is how you can find Instagram Navigation stats for your currently posted Instagram stories.
How to Find Instagram Navigation Stats For Your Previously Posted Stories?
Here is your step-by-step guide on how to check Navigation stats for your previously posted story. So follow the steps stated below and easily get to see the Navigation stats of your past stories.
Step 1: Open your Instagram app.
Step 2: Tap on your profile icon at the bottom right corner of your home screen.
Step 3: Tap on the Professional dashboard to see your story insights.
Step 4: Tap on the Content you’ve shared option under Insights.
Step 5: Tap on the All button at the top to select Content Type and select Stories.
Step 6: Select the time period by tapping on the Last 30 days.
Step 7: Tap on any of the stories you want to check Navigation stats for.
Step 8: Scroll down to the Navigation option.
Step 7: Under Navigation, you will find all the sub-navigational stats- Forwards, Back, Exited, and Next Story.
And with this, you are done! This is how you can find Instagram Navigation stats for your previously posted Instagram stories.
Importance of Instagram Navigation Stats
Instagram navigation stats are really important as these stats help you to understand the behavior patterns of your audience while watching your stories. What they like and engage with can be estimated by the way they navigate through your stories. The most positive sign when it comes to your story performance is when you have a good number of counts on the Back metric count. You should always keep an eye on the content that gets more Back count and try to understand what is so captivating about that story that is making your audience revisit it.
At the same time, try to understand why some of your stories have a larger Forward, Exited, and New Story count, and try to work on these by posting stories your audience can interact with.
With this, I come to the end of this blog, and I hope you now know what Instagram Navigation is. So keep a keen eye on the Instagram Navigation metric so you can understand better what you need to do more of so that you can keep your audience glued to your page. And yeah, for any further query related to Instagram, you can comment in the comments section below.
So, guys, that is it for today. Take care! And keep visiting our website, Path of EX, for more such queries related to Social media, Gaming, and Technology. Till then, Bye! Bye!
Frequently Asked Questions
1. Where is navigation in Instagram?
Instagram Navigation stats are displayed for your every story under the story insight if you have a creator account or business. Under Navigation in Story Insight, you will find individual counts for sub-navigation metrics like Forwards, Back, Exited, and New Story, which are nothing but the actions taken by users while watching your stories.
2. What is next story in Instagram navigation?
Next Story means when a person swipes to watch the next account’s story by skipping your. The new story count increases when the users swipe to watch the story of the next account instead of watching your next story. This clearly indicates your story is not of users’ interest as they choose to skip your story and move to the next account’s story.
3. Does Instagram count your own navigation?
Yes, Instagram counts your navigation as well while watching your own story.
4. How do you navigate Instagram stories?
To pause a story, press and hold the screen
To move to the next story from the same account, tap on the screen
To go back to watch a previously watched story, tap on the left side of the screen.
To move to the story from the next account, swipe left.
5. Can you see who views your Instagram story?
Yes, you can see who views your Instagram story by swiping up on your Instagram story. Under the viewers, you will find the list of people who have watched your story.