Instagram January Update: Everything About 2023 Update!

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Shivangi Gupta
Shivangi Gupta
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As we head to the new year, there are many things that are going to get updated, including our favorite social media platforms. Instagram in the past year saw many changes, including an algorithmic change that tends to prefer videos instead of pictures on the platform. Instagram was heavily criticized for mimicking platforms like TikTok and BeReal for introducing a dual camera feature on the platform. In this article, I will tell you about the Instagram January Update and what new features will it offer to its users.

It is a great time for content creators on Instagram as the platform is introducing many ways for creators to earn on the platform. Instagram introduced a feature that allows creators to put their content behind a paywall; other than that, Instagram, in its recent update, said that it would allow users to create their own NFTs and sell them on Instagram.

So, without further ado, let’s dig in to learn about the Instagram January update and what is the new Instagram update all about.

What is Instagram January Update About?

As I mentioned earlier, it is a great time for business owners and creators on Instagram. In the below-mentioned article, I will give a detailed version of the new features that are to be introduced and pushed by Instagram in the upcoming year.

1. Message Labels for Business Accounts

Instagram January Update

Instagram is introducing a new set of message labels for just business accounts. The message labels will allow a user to handle and make it easier to manage the customers in their DMs.

In order to manage customer interactions, there will be five new labels for your IG Direct messages. The five labels in your DMs will include the following:

  • Flag
  • Booked
  • Ordered
  • Paid
  • Shipped

The feature was first posted by Sachin Shah on Twitter. The feature seems to be quite handy and will help small businesses to grow. Since both Instagram and Facebook are owned by Meta, the user can also add labels on their Facebook messenger.

The feature was introduced keeping in view that over a billion people message businesses across Meta’s apps every week, and to boost their interaction, the feature came into existence.

Also, read Instagram December Update 2022 | Know All The Updates

2. Expansion of Subscription Service

Instagram January Update

Instagram introduced the Gifts feature for creators, another way of monetizing content on the platform. The Gifts feature will allow a user to earn money through Reels on the platform.

The platform tested its subscription in January, and now after almost a year, Instagram has decided to expand access to subscriptions to all eligible creators in the U.S. and across the world as well.

The creator subscription program allows the creators to share their content with subscriber-only feed posts. The users who have subscribed to the content will receive a special badge and will get access to exclusive content on the platform.

Also, read What is Vanish Mode on Instagram & How to Turn it On/Off?

3. Create Your Own NFTs and Sell Them on Instagram

Instagram January Update

Instagram will allow creators on the platform to create their own NFTs and sell them directly to fans on the app. This is another way of making sure that creators benefit more from the platform.

Meta has tested the feature on a small group of creators in the U.S., and the feature is likely to be introduced to a wider audience. Instagram will have an in-app tool that will allow users to create their NFTs and sell them to their fans.

Also, read Instagram Locket Update 2022: Get to Know About It Now!

4. Leave a Note

Instagram January Update

Another interactive feature that Instagram introduced in December will be pushed in the upcoming year is Instagram Notes. The feature allows the user to share disappearing content with their close friends or mutual followers.

Instagram Notes appear above the direct messaging screen of your app. A user can post their thoughts on Instagram using text and emojis with a limit of 60 characters. It is up to the discretion of a user to add as many Notes in a day as you want to, but only the recent ones will show up in the section. 

Also, read How To Turn OFF Instagram Notes | Know How to Use The Updated IG

Wrapping Up

Instagram is known for its ever-changing trends and updates. In recent months, Instagram has seen many changes for creators as well as their fans on the platform. To know about, Instagram January Update and what new features will it offer to its users, read the entire article and do share it with your friends. For more trending stuff, keep visiting Path of EX.

Frequently Asked Questions

What is the Instagram January Update?

The new Instagram update will let creators get Message Labels For Business Accounts, there will be Expansion of Subscription Service and Create Their Own NFTs and Sell Them on Instagram.

What are Message labels for business accounts on Instagram?

The message labels for business accounts will allow a user to handle and make it easier to manage with the customers in your DMs.

What is an Instagram creator subscription program?

The creator subscription program allows the creators to share their posts with subscriber-only feed posts.

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