Everything you Need to Know About Instagram Guides in 2021

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Everything you Need to Know About Instagram Guides in 2021
Shivangi Gupta
My name is Shivangi Gupta and I am a student of English Literature. I loved reading from a very young age and my fascination with stories and experiences is never-ending. Literature, for me, is not just stories but the life experiences and expectations of different people from time and beyond. I believe that literature brings an essence in the life of which, most people are unaware. Writing is not just a passion but a way of learning and swotting new things. I have been writing research papers for international journals since 2018. Covering topics from the old age cultures of the Anglo-Saxons to the goods and bad of the latest technology and gadgets.

Do you also see these new Instagram Guides features on Instagram and wonder what are these? In this article, you will find answers to all your question.

Instagram said it wanted to offer a way for its users to more “easily discover recommendations, tips, and other content” from their favorite creators, public figures, organizations, and publishers.

Instagram launched this new feature in the mid-20s and made it accessible for all users from 17 November 2020. In Instagram Guides, you can create and curate an album of posts, stories, or IGTV for a specific topic.

Read further to know how to create a Guide for Instagram and who can view it.

What are Instagram Guides? 

What is Instagram Guides
Source: Medium

Instagram is one of the fastest-growing industries. One of the main reasons behind this is the consistent updates. The recent update launched by Instagram is the Instagram Guides. 

Instagram Guides was launched in the mid-20’s only for health and wellness users. Instagram took the opportunity to spread awareness for the COVID-19 with the help of these Instagram Guides. 

This feature was entirely focused on the health and wellness topic. The best Instagram Guides example was the very first Guides that was made by the American Foundation for Suicide Prevention, called Mental Health and Covid-19. 

Another example is the Mindful Movements Guide filled with exercise and stretches from South Campbell, a Yogi and meditation expert. 

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After that Instagram Guides rolled out to all users in November 2020. The Guides were created to serve the purpose of bringing information about one specific topic or product. 

Instagram Guides are individual albums of content. This feature allows you to group a mix of content, which can be education, product information, team insights, behind-the-scene, or anything that you can put into a relevant category. 

One of the best parts of this feature is that it allows you to bring in content from other accounts. The main idea behind this feature was to make it easy for the audience to find a specific post instead of scrolling through your feed. 

How to Create an Instagram Guides? (Step-by-Step)

Creating an Instagram Guide is no rocket science. The procedure is super easy. 

From your Instagram profile, Tap on the + Icon. The + icon will be in the upper right corner. After that select, the Guide option from the Create New pop up. Then you will get three options for guides: Places, Products, and Posts. Choose the type of Instagram guide you want to create. 

How to Create Instagram Guides
Source: Later

Read the below procedures to know how to create an Instagram Guide with Posts, Places, and Products. The steps below will help you to know how to make an Instagram Guide. 

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How to Create an Instagram Guide with Posts?

1. From your profile, click the plus symbol in the upper right corner.

2. Select Guide.

3. Tap Posts.

4. Choose a post from your feed or a saved post published by other public accounts.

5. Tap Next.

6. Add your guide title and description. If you would like to use a different cover photo, tap Change Cover Photo.

7. Double check the prepopulated place name, and edit as needed. If you wish, add a description.

8. Tap Add Place and repeat steps 4–8 until your guide is complete.

9. Tap Next in the upper right corner.

10. Tap Share.

How to Create an Instagram Guide with Products?

1. From your profile, click the plus symbol in the upper right corner.

2. Select Guide.

3. Tap Products.

4. Search by account for the product listing you’d like to include. If you’ve saved the product to your wishlist, you can find it there also.

5. Select the product you’d like to add and tap Next. You can choose to include multiple posts for a single entry if available. They will be displayed like a carousel.

6. Add your guide title and description. If you would like to use a different cover photo, tap Change Cover Photo.

7. Double check the prepopulated place name, and edit as needed. If you wish, add a description.

8. Tap Add Products and repeat steps 4–8 until your guide is complete.

9. Tap Next in the upper right corner.

10. Tap Share.

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How to Create an Instagram Guide with Places?

1. From your profile, click the plus symbol in the upper right corner.

2. Select Guide.

3. Tap Places.

4. Search for a place by geotag, in your saved folder, or use one of your pre-published posts. If you search by geotag, select the post you would like to include.

5. Once you’ve selected a post, click Next.

6. Add your guide title and description. If you would like to use a different cover photo, tap Change Cover Photo.

7. Double check the prepopulated place name, and edit as needed. If you wish, add a description.

8. Tap Add Place and repeat steps 4–8 until your guide is complete.

9. Tap Next in the upper right corner.

10. Tap Share.

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Where to Find Instagram Guides? 

Do you also wonder as to where and how to see/view Guides on Instagram? If you do, then we can help you. To access or see an Instagram Guide, you will have to visit a creator’s profile and select the Guides icon from the feed tab. 

From there you can easily see all the Instagram Guides the creator has created. This feature works much like the Instagram Reels and IGTV. 

You can also share the Guides to yor Instagram Stories, much likes reels and IGTV. 

To view Guides on Instagram, you can also visit these profiles:

Who can Create Instagram Guides?

Initially the new feature, Instagram Guides was available only to a group of creators, public figures, organizations, and publishers. The focus of this feature revolved around health and wellness due to the Covid-19 outbreak. 

As of November 17, 2020, this feature is available to all users. This means that anyone can create an Instagram Guides.

Frequently Asked Questions

How do you get Guides on Instagram?

From your Instagram profile, Tap on the + Icon. The + icon will be in the upper right corner. After that select, the Guide option from the Create New pop up.

How do Guides work on Instagram?

Instagram Guides are individual albums of content. This feature allows you to group a mix of content, which can be education, product information, team insights, behind-the-scene, or anything that you can put into a relevant category.

Feature Image Credits: Sarah Stiffin

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