TikTok is one of the popular platforms that keeps on growing at a more rapid pace. Whether you have a personal profile or running a business profile, TikTok provides a platform for everyone. However, to be successful on the TikTok platform, you need to grow your audience reach. For this, you must know How to Use TikTok Promote to reach your audience.
TikTok allows you to create short entertaining lip-syncing videos. However, it takes effort to create entertaining and organic content. I know, you also want to make your videos trending on For You Page. To achieve this, set a goal to increase the audience’s reach for your personal or business profile.
To know how to promote TikTok videos, let’s dive into my article and read all the steps that help you increase the views on videos. Keep scrolling to know more of it.
How To Use TikTok Promote To Grow Your Audiences | Promote TikTok Videos
Promotion is an important aspect of creating a good market for your content. If you have produced organic content, make sure it reaches the maximum audience. To help you out, TikTok has introduced a new “Promote feature” feature. Promote feature will help you promote your videos and increase your followers on TikTok. You can grow your audience faster without being shadowbanned from TikTok.
To know how to promote TikTok videos, go through the following steps-
1. Set a Goal
Before you begin to learn how to use TikTok promote feature for your content, you have to set the goal to promote your videos.
For this, set the objectives like: More video views, More website visits, or More followers. You have to set any of these objectives and boost your TikTok account.
- If you select More video views, you get more views on videos, and the audience will follow your profile and like to see more of your videos.
- If you choose More website views, this will help you set a CTA button, URL, or contact for your website.
- If you choose More followers, this will increase the size of the audience and get a large community for your TikTok account.
2. Choose the Organic TikTok Videos
Once you have set the goal, the next step is to choose the organic TikTok videos. Make sure you choose only those videos that will help you increase your account’s followers. You can choose the video that has performed well on the For You Page.
For this, you can see the results in TikTok Analytics. Go to the Content icon on TikTok. The content icon gives you updates about the videos that have created a buzz on the TikTok platform. It shows you the video along with the date range. Here, you get the information on trending videos.
To promote TikTok videos, trending videos will help you increase audience reach.
3. Promote Tik Tok Video
If you want to learn how to use TikTok promote to reach bigger audiences, you can do it with the help of the few steps-
- Open your TikTok video.
- Three options will appear on the right side of the screen.
- Tap on three horizontal dots.
- The next page will appear on the screen. Tap on the Promote icon.
- Click on the Me icon on the home page of TikTok.
- Go to the top of the screen and tap on three horizontal lines.
- Tap on the Settings and Privacy icon.
- Tap on the Creator tools icon.
- Now, click on Promote icon.
- Finally, choose the goal: More video views, More website visits, or More Followers.
- Choose any of these options according to your preferences.
- Now, choose your audience. You will see two options: Automatic and Custom. Select any of these options.
- At last, set the Budget and Duration for your videos.
- Click on Start promotion.
Thus, using the above steps, you learned how to use TikTok Promote feature to promote TikTok videos.
To use TikTok promote on Business Account, go through the following steps-
- Tap on the Me icon on the home page of TikTok
- Click on three horizontal lines on the top of the page.
- Navigate through the Settings and Privacy page.
- Tap on Business suite.
- Finally, tap on Promote and follow the rest of the steps as discussed above.
4. Performance Analysis on TikTok Analytics
Once you are done with all the steps, you can check the performance on the TikTok analytics. For this, go through the few steps-
- Open the TikTok application.
- Click on the Me icon at the bottom of the screen.
- Tap on three horizontal lines on the top of the screen.
- Navigate through the options of Privacy and Settings.
- Under the Account option, tap on Analytics.
Here, you can see the Total playtime, Average watch time, Watched full video, Video views by section and region. Under the overview section, You can see the video views, profile views, likes, comments, and shares.
To check the follower’s growth rate, click on the Followers icon and get insights about the growth rate of the TikTok community.
So what are you waiting for? Start promoting your TikTok videos. You can gain a large audience for your TikTok account. Take advantage and use TikTok Promote feature to do the TikTok promotion for your organic content. Now it is time for a wrap-up. Stay tuned for all the exciting updates.