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After IGTV or Instagram TV for sharing long videos and Reels for short creative and entertaining content, Instagram has launched a new format called Instagram Guides. 

The new feature is basically related to content that deals with helpful recommendations and tips. Worldwide, people are struggling due to the pandemic for almost a year now, so initially (May 2020) the Guide feature had a focus on topics related to wellness and mental health from a select group of creators, public figures, organizations, and publishers on Instagram, to help people with their mental well being. Managing anxiety and grief were important areas of concern here. And, with Guides, Instagram provided a platform for health and wellness advocates to provide help to people out there, in the form of helpful elaborated posts.

 As of November 2020, Instagram is expanding the Guide feature on Instagram to include other content too, ranging from wellness posts, travel guides to product recommendations for all users to create and share. 

An Instagram guide is like a blog post with pictures, text and videos to elaborate the topic. A creator can pair posts with helpful tips and advices. And, to learn more about a specific post, one can tap on the image to view the original Instagram post.

In this article, you are going to find everything you want to learn about the new Instagram Guide feature.

Where to find Guide Feature On Instagram?

There is a separate tab on user’s profile for Guides. To access a Guide, visit a creator’s profile and tap on the booklet icon. Here, you can see all the Guides a creator has shared. You can see posts, texts, and videos that the creator has presented with tips and commentaries.

You can also share a Guide to your Instagram story or as a DM. All you need to do is tap on the triangular plane shaped icon on the top right-hand corner of the screen and tap on Add Guide to your story.

Who can create a Guide Feature On Instagram?

Initially a set group of creators like @afspnational, @heads_together, @vitaalere, @klicksafe, @headspace_aus, @deepikapadukone, @eenfance could use the feature to publish content focusing on mental wellbeing and health, in an effort to help people struggling due to the ongoing pandemic. As of November, it is expanded to include all users to share other types of content too.

How to create a Guide Feature On Instagram?

  1. Tap the + icon on the top of your profile page. 
Guide Feature On Instagram
  1. Select Guide
Guide Feature On Instagram
  1. You can choose from the three different Guide formats:-
  • Places (Recommend places in your city and beyond)
  • Products (Recommend your favorite products)
  • Posts (Recommend posts you created or saved)

Posts can be used to design threads of anything that you have created or saved, in the form of guidance, advice, tips, stories, wellness and more. 

The option of Products is for elaborating content for brands and business which can be helpful for influencers and brand ambassadors on Instagram.

The option of Places can be used to create travel guides, or local restaurant recommendations and more. 

  1. Create a Guide according to the format that you’ve chosen, for other users to look at.

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