Statistics show that every year, 30,000 new products are introduced into the market. Out of these products, about 95% fail due to issues such as design flaws, poor market research, low-quality, or wrong strategies. To avoid failure, you need marketing strategies that generate enough buzz among consumers. Here are some ideas you can use to successfully promote your product launch.
Write Blog Posts
Blog posts are a great way to educate your audience about your product. Most consumers still read and write blogs, and that’s why there are 70 million posts published every month by WordPress users.
You can start a blog to provide important details about your product. Update the blog at least once a week and share information and photos about the product development process leading up to the launch. In addition, you can also write guest posts on other relevant blogs. But choose blogs with a huge audience that reach your target market.
Partner with Influencers
Most consumers need some form of proof before buying a new product. This is why you should use influencers to endorse your product. Ensure that you only partner with influencers who can impact your target market and have significant reach.
Influencer reviews and endorsements can help you win the trust of your target audience. Before the launch, you can ask influencers to write or share posts about the product to generate a buzz. You can also invite them to the launch event to create even more publicity.
Utilize Crowdfunding Platforms
For the product launch to be successful, you need enough money to market the launch and hold a great launch event. Take advantage of crowdfunding platforms and get the funds you need for your product launch.
Apart from offering financing, these platforms can help you advertise your product and build a network. If crowdfunding platforms don’t generate enough cash, you can use other alternatives. You can borrow money from loved ones or apply for online title loans if you have equity in your vehicle.
Take Advantage of Social Media
Social media marketing has tremendously grown over the years, and the ad spend is expected to surpass $200 billion by 2024. As you plan your product launch, focus on growing your social media presence.
You can pay for ads and sponsored posts during the product development stage to let your target audience know the milestones you have achieved. Posting regular updates on your social media platforms will keep your target audience engaged. This is also the perfect time to collect customer feedback to improve your product.
Create Catchy Visual Content
Apart from writing blog posts, you need to create eye-catching visual content that you can use on your website and social media pages. Create high-quality images, explainer videos, infographics, and custom graphics that explain what your product does and why it’s better than the competition’s. Visuals play a huge role in consumer engagement and will build anticipation for your product before the official launch.
Launching a new product in the marketplace involves a lot of work. It helps if you have a strategic plan in place. Use these tips to successfully promote your product launch.