How To Streamline Email Marketing and Save Time?

How To Streamline Email Marketing and Save Time?

Email marketing is one of the most important channels that businesses must focus on in the digital age. Alongside other pioneers like social media marketing and organic traffic through SEO, email marketing has long been an industry favorite. 

In fact, over 90% of all businesses claim that email marketing is central to their company development, allowing them to contact customers, distribute information, and share new product or service launches.

Having said that, the vast majority of the world knows the other side of that coin all too well-waking up to a seemingly endless inbox. Crafting an endless stream of company emails can pose a major challenge for marketing teams that already have to deal with their own emails. 

In this article, we will demonstrate exactly how to create a winning marketing email and streamline the process. We will touch on leading email formats, tips and tricks to save time, and a range of strategies that your marketing department can integrate. Let us dive into the details. 

What Makes a Winning Business Email?

Email marketing is an industry favorite for two main reasons. First of all, absolutely everyone is familiar with email. You would be hard-pressed to find an individual who does not have at least one email account if not several. When compared to social media, which some people avoid, email is one of the most universal marketing channels. 

Secondly, the ROI of email marketing is one of the highest in the business, offering around $36 ROI for every $1 spent. With that in mind, it’s no wonder that organizations around the globe opt for this as one of their primary marketing methods.

When crafting a business email that is going out to customers, there are certain core features that you should try to include. 

1. Eye-Catching Design: No one wants to receive a plain black-and-white email. Including visual elements and color can help improve the overall design of an email.

2. Impactful Subject: No matter how good their contents are, most emails will simply lay unopened in a customer’s inbox. One way to increase the chance that they engage with an email is to capture their attention with your subject line.

3. Call To Action: Reading an email is one thing; taking action based on an email is another. Be sure to include CTAs that direct your audience to wherever you want them.

While there is no extensive list, the three fundamental characteristics mentioned above will point your marketing team in the right direction. 

How To Streamline the Creation of Emails in Marketing Campaigns?

With all these moving parts, many marketing teams find the process of creating new emails tedious. Luckily, there are numerous strategies your teams can employ to streamline the process of creating new marketing emails. Let us break down some of our leading tips and tricks.

1. Create Templates for Email Categories

For the majority of marketing teams, every single email marketing campaign you create will fall into one of a few core categories. One campaign might be to attempt to generate new leads, another might distribute information, or another might recommend a product.

Typically, you will be cycling around these different categories repeatedly. In order to effectively save time when generating marketing emails for your campaigns, we recommend you make a baseline template for every single category. 

It will take some additional time to make each template. However, once you have them, the rest becomes a walk in the park. Whenever you need to create a new marketing campaign, you simply pull up the template that accords with your current email and then drag and drop images and text into each box. 

Templates can save your business an enormous time when constructing highly effective email campaigns. What is more, by using A/B testing, you will be able to increase the efficacy of your emails over time, helping to improve the average ROI from this marketing channel. 

2. Save Time With Email Signatures

One of the easiest ways to include a touch of color, personal or company branding, and design in your emails is to include an email signature at the end of your marketing email. These small sections will introduce the sender and all of their important details, adding an element of humanity to your emails.

When a customer receives a marketing email from a company, it often lacks any defining features that show it came from an actual person. Adding an email signature to your email avoids this, creating another positive of your email while also saving you time. 

By using an email signature, you never have to spend time writing out additional information or signing off on each of your marketing emails. Although this will only save a few minutes, over a month or even a year, email signatures can save a tremendous amount of time. Making your emails more effective and saving your marketing team time, what is not to love?

3. Leverage AI Tools

A dramatic change that has greatly impacted creative industries over the past year and a half has been the rise and rapid expansion of AI tools across the sector. You can quickly create draft emails by utilizing these AI tools, such as text and image generators. 

An incredibly important thing to note is that these tools still pale compared to human creativity. If you generate whole emails, you will end up with generic text that does not perform well. The true value proposition of AI is not its creativity but rather the productivity gains that it can offer your business. 

For example, you can use AI to generate 50 personalized email templates. Instead of working from scratch, your marketing team can then go through and edit these to align with your company branding. This will save your employees time while allowing them to do more every single hour of the day.

Final Thoughts

Email marketing is not going anywhere, with the vast majority of companies planning on increasing their funding to this channel over the next few years. Considering how vital email marketing currently is and how this trend will likely extend far into the future, this is the perfect time to double down on this marketing stream.

By pinpointing strategies that your business can use to speed up the process of creating emails, you will be able to craft new campaigns rapidly and get your brand in front of your customers more frequently. Diving into this marketing strategy will be a phenomenal way to start 2024 and hit the ground running.

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