A platform started for recipes and DIY ideas is now converted into the world’s largest shopping engine. Moreover, Pinterest is one of the best platforms to sell products. Now you must be thinking about how to sell on Pinterest? Are you looking to launch your brand on Pinterest?
Pinterest is a potential platform to grow your brand. Do you want to know how? Pinterest has a wide range of sources to get new customers every day. Pinterest is not only a social media platform. It is an online platform that allows you to start your online business page. Just creating a business page is not all that it takes. You further need to learn how to use Pinterest to gain blog traffic.
Of course, your journey is not as easy as it seems. All this needs great strategy planning and also its execution. Before starting your business, you need to build a brand image of your product. Keep scrolling down to understand it thoroughly.
Creating your Brand to Sell on Pinterest
Pinterest is a platform with 47% of visitors as buyers on it. The percentage looks so appealing to grow your business on Pinterest. Follow the below-mentioned steps to create your brand ready to sell on Pinterest to make the best use of your Pinterest account.
1. Understand your Target Audience
The first thing to understand before launching any product online is to understand its audience. Understanding customer requirements and needs play a vital role in modifying the product.
To acknowledge what segment you are targeting. Firstly you need to get a rough estimation regarding the income of the target group, preferences, Lifestyle, and many more.
2. Create a Business Account
To promote your brand, you need to create a Pinterest Business account. Pinterest business is very different from Pinterest Private account. In Business accounts, you have many more options to explore, such as analytics, ads, etc.
If you are thinking of converting your personal account to a business, you can easily do that. Or you can directly log in to a business account on Pinterest.
3. Launch your Brand Account
When you are talking about launching your brand account, the first thought that must have come into your mind is brand name or logo. In the same way, to launch a product on Pinterest, you need to create a brand. Therefore, choosing the most suitable profile picture for your brand is important.
Profile picture of your business account is a visual identification of your brand. We must make the most impactful profile picture for our business page.
4. Link your Website with your Account
The final step in creating your business account is to link your website with your account. Adding your website is simple on Pinterest. But the real question is how to claim your website on Pinterest.
To claim your website on Pinterest, you need to add meta tags and HTML files to your website. After adding meta and HTML, it will officially connect the website with your account. Each business is authorized to connect with a single website only.
How to Sell on Pinterest?
Once you can create a business account on Pinterest, now comes the question, how to sell on Pinterest account? Pinterest regularly encounters new customers on it. So there is no extra effort required to get customers on your account. The only thing you need to focus on is to present your product to the targeted audience.
Following the below-mentioned tips on how to sell on Pinterest will convert your social business account into a money-making account. Keep scrolling down to learn how to earn using a Pinterest business account.
1. Create Charming Visuals
Pinterest is a visual mine. The content we upload must be appealing to your eyes. Its charm should force viewers to pin it. Always try that your content should be so attractive to make everyone click on it. Now you must be thinking about how my upload can be so attractive every time.
To make your upload look attractive always, you need to have-
- High-quality Photographs
- Beautiful graphics
- Properly sized images
- Use of Bold colors and fonts
One of the most interesting ways to attract people is to click and create your original photograph. With the original photograph, I mean clicking product at your coffee table. Afterward, you can add any text along with the photograph. This real touch on product photos will help you gain the reliability of viewers.
2. Focus on Pinterest SEO
Pinterest SEO is different from other social media platforms because Pinterest is a visual search engine. While using Pinterest, your focus should be on using focus keywords in your pins, titles, or descriptions.
To optimize Pinterest SEO, you must use the keywords properly and organically. This, in turn, will increase the reach of your product. An increase in reach is directly proportional to the increase in the product’s sales.
3. Display of Rich Pins
Rich pins refer to the extra crucial information regarding the product. The information includes product description, price, title, discounts, etc. Hence rich pins are a great magnetic tool to attract interested customers.
Also, rich pins are useful in understanding whether the product you want to buy is in stock or not. Try and make the most judicial use of rich pins to increase the sale of your product.
4. Make use of Promoted Pins
Are you struggling to push your pins to the top? I’ll suggest you, along with Pinterest SEO, use promoted pins. Promoted pins will be like jack to boost up your sales. Moreover, it will directly take you to the website.
5. Convert Pins into Catalogs
A catalog is an amazing feature available in Pinterest Business account. The feature of the catalog on Pinterest is a technological gift for business pages to promote their products.
Before using the catalog feature, you must get approval on the data source of all products. Your website will automatically create product pins once your data source gets approval. Those product pins can further be used in shopping ads.
6. Label your Products in Shop the Look Pins
Pinterest offers an amazing feature of creating your shopping bucket, where you can add all products you wish you buy. Such a feature on Pinterest is known as Shop the Look Pins. It is a shopping lock room created by Pinterest to ease you, to put all your products in the same room.
Creating a shopping lock room is a manual process; you just have to link to a website. After linking the website, you can add n number of products.
7. Post the user-generated content
User-generated content is original content created related to your brand. Using such original, totally authentic content will be more reliable than any other form of marketing. User-generated content can be in the form of images, videos, reviews, etc.
User-generated content is an integral part of digital marketing these days. User-generated content marketing refers to a strategy that allows customers to participate in marketing campaigns. The business pages that make the most use of it gain a lot of traffic on their pages. The gained traffic is a great indicator of how to sell on Pinterest.
8. Integrate Content Marketing
Digital marketing is never complete without Content writing. Content writing is describing your post in the most simple and easy language. The description must be easy, as it will allow all users to read and understand completely.
In Pinterest, content writing refers to the pins description or any statements you write on your post. All these descriptions help in creating an attractive force in customers’ minds. Hence, content writing is one of the most simple and beautiful ways to increase sales on your page.
Pinterest is today’s life is the most liked platform for shopping. Every shopper loves shop on Pinterest. It is a very simple process to do shopping on Pinterest. Moreover, it offers a great range of products per customer demands.
If you are thinking of launching your product on Pinterest for sale. Do not worry. There are many ways to do it. The above-shared information will help you learn how to sell on Pinterest.