Everyone understands the importance of marketing in ensuring your company’s success. Marketing, on the other hand, only works if your product reaches the right person at the right time. With the support of retailers, you can effortlessly sell your products on a physical level. What if you want to use Instagram to promote your product? Is it possible to promote on Instagram? Yes, it is correct. You can do it on Instagram’s new video content platform, IGTV, and you’ll learn How To Promote IGTV Videos here.
Video content has risen to the top of social networking platforms, and it is now a primary focus for businesses, particularly on Instagram. Stories were introduced first, followed by Live videos and your favorite Reels. If you haven’t checked out Instagram’s long-form video feature, IGTV, yet, now is the time to make a hit on it. Various brands like Fenty beauty, Virginia Tech,theSkimm, and Lululemom are trending on the IGTV platform.
If you want to know more about this video marketing strategy. Let’s get started with the article. Here, you will find all the information that will help you increase engagement and increase the number of followers.
How To Promote IGTV Videos?
Long-form videos ranging from 15 seconds to 10 minutes can be added to your Instagram account using IGTV. Verified accounts, on the other hand, verified accounts can create videos lasting up to an hour.
Content that is best viewed on a mobile device should be created vertically with a 9:16 aspect ratio. Although horizontal videos are now permitted on Instagram, most users prefer to submit in vertical format because it is more user-friendly.
IGTV has its app, so you can also upload and watch IGTV videos right from the Instagram app, which is quite user-friendly. Unlike Instagram Stories, which are erased after 24 hours, IGTV videos are permanent and will not be deleted after that time.
Although you won’t be able to use IGTV in your sponsored marketing campaign, for the time being, you’ll be reaching the right people on an incredibly popular network.
Now, let’s get started with how to promote IGTV videos. For this, go through the following steps below-
1. Focus on Content
As you know planning is an important step before bringing the activities into action. Likewise, content is also important before you get started to promote IGTV videos. For this, you have to think in advance about what to do and what not to do.
For example, deciding your target audience, choosing content based on the target audience. Once you know about your target audience, you can easily hit the explore page on Instagram. Thus, it helps you to promote IGTV videos to a large audience.
2. Promote IGTV Videos On Facebook
Let’s imagine your videos are exclusively viewable on Instagram’s video platform, IGTV. You can make a short video clip for Facebook that notifies your audience that you have amazing content that is only available on IGTV and the audience can access those videos on the IGTV platform. If you choose to publish a glimpse of your video on your Instagram account, you can ask the audience to check on your Instagram account.
As Facebook owns Instagram, you can also upload your IGTV videos on Facebook and thus increase the engagement on your videos. Simply click on the share to Facebook option when you start uploading IGTV videos on Instagram.
3. Promote IGTV Videos On Instagram Stories
Instagram Stories is an amazing option that everybody likes to tap on it. I also like to check Instagram stories. The moment I open Instagram, I usually go on the stories and can spend hours and hours seeing the stories. Using Instagram stories is an amazing option to promote IGTV videos if you want to promote your video content.
On Instagram Stories, you can simply use the Swipe Up feature, and the audience can easily be directed to your IGTV videos.
To know how to promote IGTV videos on Instagram stories, follow the few steps-
- Open the Instagram application.
- Click on the story icon.
- Tap on the Link option at the top of the story page.
- Now, tap on the +IGTV video.
- Select the IGTV video that you want to add.
- Finally, update your Instagram story. That is it.
4. Promote IGTV Videos On Instagram Live Feature
Insta Stories are not the same as live videos. Live videos can act as the best promotional tool to promote IGTV videos. For this, you can simply talk about the IGTV video on your live video. Keep your audience engaged on the live video and give them information about your IGTV videos’ topics. As a result, you can use your live video as a “call to action,” sending your audience to your most recent IGTV video for further information. It’s similar to how YouTubers keep viewers interested by including a link to another video in their current video.
5. Promote IGTV Videos On Different Social Media Platforms
One of the amazing methods to promote IGTV videos is to use different social media platforms like Pinterest and Twitter. These two platforms will help you to make IGTV video accessible to a large audience.
On Pinterest, you can simply create a Pin for your video. For this, follow the few steps-
- Open the IGTV video and copy the link to it.
- Go to Pinterest.
- On the top of Pinterest, tap on the + icon that shows Create a pIn.
- On the Create Pinboard, paste the link in the box that is exactly on the bottom side. That is it.
On Twitter, it is easy to promote IGTV videos. As you know on Twitter millions of tweets are shared on platform. If you want to gain a large audience on Twitter, you can upload the IGTV video, add some trending hashtags, attractive graphics and see the magic of your IGTV video on the Twitter platform.
6. Maintain The Frequency Of IGTV Videos
Last but not least, it is important to maintain the consistency of your IGTV. For this, you must know what is the best time to post on Instagram. For example, you can upload your IGTV video on weekends or twice a week. This is the best method to keep your audience engaged and help you promote IGTV videos.
So, this was all about how to promote IGTV videos. You can now promote IGTV videos and increase audience engagement. After all, it is a famous saying, “You don’t build a business. You build people, and people build the business.”
Now, it is time for a wrap-up. Keep visiting Path of EX for all the updates.