10 Steps on How to Make a Good Case Study

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In order to make a good case study, there are certain factors that should be taken into consideration. The case study should be written clearly and concisely so as to avoid confusion on the part of the reader. It is also important for it to have an air of originality and be supported by sound arguments.

Proper Spelling and Grammar

There must be no spelling or grammatical mistakes in the case study. The use of correct punctuation and capitalization is also necessary. As a whole, the report should be well-structured and organized into paragraphs that highlight the key ideas and important information.

On Choosing Topics

The writer must come up with a unique topic and provide new insights and perspectives for readers to consider. He should also provide readers with guidelines on how he came about his findings. The case study method used in conducting the case study must be explained in detail.

Avoid Biases

He also should present an unbiased view of the case study format by presenting other possible conclusions to the issue being researched. However, it is still acceptable that the writer forms personal opinions as long as they are supported by factual evidence.

A case study should not be used to justify beliefs or opinions, nor can it serve as a platform for propagandizing an agenda. It is simply a review of the research conducted on the issue. The writer must remember that he is writing for his readers and not himself. He should keep in mind that he must present facts only, without any form of exaggeration or embellishment.

10 Steps on How to Make a Good Case Study

Source: Venngage

Include Necessary Details

The amount of detail presented in the case study must be limited to what is absolutely necessary. The writer has to make sure that he does not lose the interest of his readers by being too verbose or wordy. For that, he can use an infographic to deliver data in an easily understood way. Also, he should avoid using technical terms and long sentences, as these can make it difficult for readers to understand.

For those that need tools when making a case study presentation, Venngage is a solid choice. 

Keeping the Tone Formal

The case study must be written in a formal style and tone, as it is a report that will be submitted to an institution or organization. It should only contain the opinions of the writer and should not involve any form of bias on his part. The paper can include recommendations for further research, but they must be supported by factual evidence from the study itself.

Conclusion Supported By Facts

A person who wants to learn how to write a case study must learn how to arrange facts in order to support the conclusions on the issue being studied. However, it should avoid generalizations and is usually limited to one specific topic or issue. He should focus on presenting his argument with clarity so as to convince readers of its validity.

It would also be helpful if the writer can find other sources outside of his study to support what he is saying. If the research was conducted by someone else, it should be acknowledged at the beginning of the case study, along with a brief background on who this person is. The writer should also cite all sources used when writing the case study research in order to avoid plagiarism.

Choosing a Specific Topic

In order to write a good case study, one must first choose a topic that is specific enough so as not to overlap with other areas of research. He should conduct thorough research on the issue and take note of any possible flaws or limitations in his study before submitting it for review. Once all facts have been gathered, he can then start to arrange them into an organized paper that presents his argument.

Determining the Study’s Length

The length of the case study should be proportional to the depth of research conducted on it. A topic that requires extensive research will require a longer report than one that was not investigated thoroughly enough. It is advisable for the writer to start with a rough draft and later revise the work afterwards by reading through it carefully to ensure that no mistakes have been made.

However, it is best not to limit oneself to writing only one page, as the subject is usually more complex than what it seems on the surface. Experts recommend that students write between five and eight pages for their case studies.

10 Steps on How to Make a Good Case Study

Avoid Jargon

In a good case study example, stereotypes and jargon are avoided, as these can make the paper difficult to understand. He should find other sources to support his findings if possible. The tone of the paper also has to be formal and consistent throughout its entirety.

Let the Study Speak for Itself

The researcher has to let the facts speak for themselves. The study should only be based on facts, which have been properly researched so as to present an honest assessment of what transpired. The paper must stand on its own merits and cannot be used as a platform to promote one’s personal convictions.

Wrapping Up

A good case study is a perfect way to make the company look great and provide valuable information for potential customers. It’s why it’s important to follow these few key steps in order to create an effective, high quality document.


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