How to Get Instagram Full-Screen Feed | IG Launches New TikTok-like Feature!

Instagram logo ; Instagram full-screen feed

Instagram has started a revolution by launching its Instagram full-screen feed. It is a platform that is constantly striving to improve its user experience. The new feature introduced has a vertical screen and full screen, akin to TikTok. Social media experts consider this as an attempt to corner TikTok by Instagram. Dive more into Instagram full-screen feed feature with me here.

Instagram feed is something that welcomes you when you open Instagram. So Instagram wants this to be warm and cool- no doubt. However, it cannot incorporate all features into this Instagram full-screen feed. Instagram stories buried in this new feature are odd because IG stories advertisements are one of the company’s most lucrative revenue streams. 

Instagram has taken TikTok seriously as a potential competitor and is attempting to dominate the market. In this article, we’ll look at what Instagram has done to their feed to make it more entertaining for us and how to get a full-screen Instagram feed. 

How to Get Instagram Full-Screen Feed?

Instagram’s full-screen feed is under trial. For the time being, these features will be available to selected Instagrammers. Instagram might expand this to everyone soon.

Update your Instagram application to the latest version to check if you have the feature. Also, you will get to know about the feature through stories on the official Instagram page. Instagram’s head, Adam Mosseri, tried out a new function and tweeted about it.

How to Use Instagram Full-Screen Feed?

According to Instagram executives, users will see taller posts and videos appear in their feeds in full-screen mode. The like, comment, share, and caption buttons are added to the video. It had previously cornered.

Instagram feed image' Instagram full-screen feed

The bottom of the screen still holds buttons for search, reels, shopping, and profile icon and the icons for messages and new post features remain at the top.

Instagram feed image' Instagram full-screen feed

Instagram stories are one of the golden tools for Instagram generating revenues. But it looks a bit faded with the new feature. Instagram stories remain at the top bar. But once you start scrolling, it disappears. 

Why Did Instagram Add a New Full-Screen Feed?

Instagram has recognized the popularity of short-form video streaming on social media platforms. The new feature will put videos in the spotlight. The company had seen the potential of Instagram reels since the launch. So Instagram prefers the immersive 9:16 ratio of Instagram reels to their home feed is not a surprising fact. 

Instagram post ratio ; Instagram full-screen feed

Choosing video formats over money-making Instagram stories is not a mistake, I believe. Instagram encourages creators to make short videos and rewards them for it. It would be a great business idea to monetize Instagram reels by adding extra spots for advertisements in the future.

ads on Instagram reels; Instagram full-screen feed

Many creators were reposting TikTok content on Instagram. Instagram also clarifies it as the platform will prefer original content more than the reposted ones to prevent this. If you are someone creating videos on TikTok and reposting them to other platforms, don’t worry. You can download the TikTok videos without watermark and post them to Instagram. 

Why is Instagram Full Screen Feed Important?

Behind Instagram, Google inflames the situation by disclosing daily YouTube Shorts view statistics. Daily, YouTube shorts receive approximately 30 billion views. Instagram is currently developing new features to compete in the market. The main goal is to provide tools to keep users on the platform engaged. They’ve recently introduced a like button to stories in addition to the share ones.

Instagram new feature alert ; Instagram full-screen feed

Other new features that Instagram has been testing recently include the ability to pin other users’ posts to the top of a profile page.

Wrapping Up

Instagram realized the potential of videos to engage people once TikTok became a success and Instagram has created a full-screen feed to provide users with a more immersive experience with their feed now. Logically, individuals spend more time online than offline now.  Social media networks are racing to the top with new features and services. 

The Instagram full-screen feed allows users to have a better content engagement with a 9:16 ratio, even though skipping the Instagram story icon found seems to be a drawback. Besides Instagram, Google has also introduced their short-video format named YouTube Shorts.

Everything regarding the Instagram full-screen feed feature and its backstory has been covered in the article. If you find this informative, please share it.

Until then, Take care.

Frequently Asked Questions

1. What does full feed mean on Instagram?

Instagram feed is the home page you see when you first open Instagram. Full feed on Instagram is the new feature where you watch taller posts and videos on the home page in full-screen mode. Update your application to the latest version to experience it.

2. Why can’t I see my Instagram full screen feed?

Try reinstalling the application or updating the latest version to avail of new features.

3. Why can’t I see the Instagram stories now?

With the Instagram full-screen feed feature, you won’t see the Instagram stories once you start scrolling down. Scroll up to the top or refresh to avail Instagram stories.

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