Hey, content creators! Hove you got a brand deal buzzing in your pocket and ready to share it with your awesome TikTok family? Then, you need to know how to disclose Branded Content Checkmark on TikTok. This is a new feature that TikTok has introduced to make it clear to your audience when you are posting sponsored content.
Remember how TikTok rocks for creators? It offers tools like the Creative Fund to monetize your views, the Creative Center brimming with insights and ideas like Creative Cards to grow your audience, and even the Creativity Program Beta for long-form video enthusiasts. And now, it’s making things even clearer for branded collaborations with the branded content checkmark.
So, how do you tick that transparency box and let your viewers know you’re working with a brand? Buckle up because, in the next few scrolls, I will show you how to disclose Branded Content Checkmark on TikTok!
In This Article
How to Disclose Branded Content Checkmark on TikTok?
Transparency is key on TikTok, especially when collaborating with brands. The platform offers a handy tool, the Branded Content Checkmark, to clearly indicate sponsored content. Don’t worry; adding it is a breeze, and you can do it before or after publishing your masterpiece.
1. How to Disclose Branded Content Checkmark on TikTok Before Publishing a Post or Going Live?
To activate the content disclosure setting before posting a video on the TikTok app, follow these steps:
Step 01: Head to the Post screen and tap on Content Disclosure and Ads. If you are not in the TikTok Creator Marketplace, simply hit the More Options button to access Content Disclosure and Ads.
Step 02: Flip the switch for the Disclose Video Content setting.
Step 03: Pick whether you are promoting Your Brand or Branded Content, such as a third-party product, brand, or service.
Step 04: Seal the deal by tapping Save.
Step 05: Finally, on the Post screen, hit Post to share your content with the world. Easy as that!
2. How to Disclose Branded Content Checkmark on TikTok after Publishing a Post?
If you have already posted a video on the TikTok app, you can still activate the content disclosure setting. Here is how to disclose Branded Content Checkmark on TikTok post publishing a post:
Step 1: Open TikTok, visit your Profile, and pick the video you want the brand check mark on.
Step 2: Tap the More Options button on the side of the video.
Step 3: Choose the Ad Settings option.
Step 4: Opt for the Content Disclosure and Ads button.
Step 5: Activate the Disclose Video Content setting.
Step 6: Decide whether you are promoting Your Brand or Branded Content, like a third-party service, product, or brand.
Step 7: Seal the deal by tapping Save and then Post.
That is all about how to disclose Branded Content Checkmark on TikTok.
What is the Branded Content Checkmark Disclosure Setting on TikTok?
The Branded Content Checkmark Disclosure Setting is a tool on TikTok that allows creators to clearly indicate when their content is promoting a brand, product, or service. This includes both content you make for your own business and branded content partnerships you create for other companies.
Benefits of using the Branded Content Checkmark on TikTok
- Transparency: It builds trust with your viewers by being upfront about any commercial relationships you have with brands.
- Compliance: Using the Checkmark ensures you comply with TikTok’s Community Guidelines and Branded Content Policy, which helps avoid having your content removed or restricted.
- Audience trust: Viewers appreciate knowing when a video is sponsored, allowing them to make informed decisions about the information they are seeing.
- Potential reach: Some research suggests that using the Checkmark can actually improve your content’s reach and engagement, as viewers may perceive it as more authentic.
What happens when you turn on the Branded Content Checkmark on TikTok?
- Your video will be labeled either “Promotional content” (if promoting your own brand) or “Paid partnership” (if promoting another brand).
- This label will be displayed prominently on your video, usually near the username and caption.
- Some additional information about the brand may also be displayed, depending on the agreement you have with the brand.
- Turning on the Checkmark does not affect the distribution of your video, meaning it won’t automatically boost or diminish your reach.
When to use the Branded Content Checkmark on TikTok?
You should use the Branded Content Checkmark whenever your video features or promotes a brand, product, or service in a paid or incentivized way. This includes, but is not limited to:
- Sponsored videos where you receive payment or another form of compensation for featuring the brand.
- Videos where you use a brand’s products or services for free in exchange for creating content about them.
- Affiliate marketing links in your videos.
- Content created as part of a brand ambassador program.
By using the Branded Content Checkmark on TikTok, you can be a responsible and transparent creator, build trust with your audience, and ensure you comply with TikTok’s policies.
Wrapping Up
And that is all about how to disclose Branded Content Checkmark on TikTok! No more hiding those brand partnerships in the shadows. You are now ready to rock transparent TikToks that build trust and keep you on the right side of the platform’s policies. Remember, a little disclosure goes a long way, so slap on that checkmark and let your viewers know the real deal behind your awesome content.
But wait, there’s more! Path of EX is your one-stop shop for all things TikTok. Our team of social media sherpas is always sniffing out the latest tips and tricks, so keep checking back for juicy content that’ll make your TikTok game explode.
Frequently Asked Questions
1. Do I Have to Use the Branded Content Checkmark on TikTok for Every Video?
Nope! Only use it if your video features or promotes a brand, product, or service you are getting paid for or have some deal with. Think sponsored collaborations, affiliate links, or freebies in exchange for content – those are checkmark territory.
2. Can I Add the Branded Content Checkmark on TikTok After I Post a Video?
Absolutely! You are not stuck if you forget initially. Just head to your profile, select the video, and follow the steps for post-publishing disclosure. Crisis averted!
3. Does the Branded Content Checkmark on TikTok Affect My Video’s Reach?
Not directly. Some studies suggest it might even boost engagement, but there is no guaranteed algorithm magic involved. However, being transparent builds trust, which can definitely attract more viewers in the long run. Win-win!
