The first thing we notice on someone’s LinkedIn profile is their post. It helps us to understand the profile much better. LinkedIn restricts the word limit on your post up to 1300 characters, whereas an article has a stretch of 1,25,000 characters. Now you must be wondering how to create LinkedIn articles as your USP?
No need to worry about how to create LinkedIn articles, it is very easy than an algebraic equation. The article for your LinkedIn profile should be very clear and, most importantly, relevant to your brand or profile. In order to create relevance for your brand, a LinkedIn profile is very important to consider as it will create a first impression on the viewers.
Count on my words, and grab the opportunity to share an article on LinkedIn. It will help you to display your knowledge with your connections. Stay connected and explore how to create LinkedIn articles.
How To Create LinkedIn Articles?
You must be thinking about how you can make people read your article? What will be the driving force? Do not stress. Keep scrolling to understand it better.
1. Topic Of The Article
The first thing that will attract traffic to your article is the title. Take time but make the most out of it. Your title should be so attractive that at least it will force the viewer to start reading.
2. Well Researched Content
After the title got you traffic on your article. Now, your content comes into the picture. You have to put in well-researched, fresh, and relatable content. It should not be vague. It should add value to your page and the viewer’s time invested.
Your research has to be in-depth to make your article a great show. Along with that, it should be up to date. Make sure you do not put bluff information. The well-researched content will automatically involve your viewer and make them stay till the last.
Try to involve subheads in your article. Involving attractive subheads will help the viewers check the pointer they were actually looking for. Hence pointers in an article are like direction boards on the road, which help you understand the route.
For example, if you explain your hotel, try to make subheads regarding room price, food available, facilities, restaurants, and nearby places. This helps the viewer switch the required information directly, and also it will help them save time.
4. Edit Your Article
Before publishing or posting your article, it is very important to edit it. This article will be published digitally and also will represent your brand. In this scenario, you really can not afford the mistake of not editing.
Once your article is posted, without editing. It will create a blunder for your page. People will not focus on the content rather, they will focus on the mistakes. In order to avoid mistakes in your article before posting your article, edit it first.
After all the research, writing, and editing on your content, it is time to publish your article on your page. Once a well-written article is published on your page. This will create a sense of reliability in viewers about your information and your brand. Hence it becomes an unsaid duty of your brand to create LinkedIn articles that are reliable in nature.
6. Collect Feedback
After publishing, the whole show begins. The viewers will read your article and share their views. I suggest you take each and every comment positively. All suggestions and comments will help you grow.
Try to reply to all the comments, as it will create a sense of involvement with the viewers. They will feel appreciated for their feedback.
Why Share An Article on LinkedIn?
We all know sharing is caring. But on LinkedIn, sharing is advertising your brand. To attract more traffic to your page, the best way is to post relevant articles.
1. Wider The Reach
You can instantly get feedback on the views whenever you post an article. The more relevant your post, the more traffic it will reach. Hence your page will have a wider reach.
2. Improves Branding
In a post, LinkedIn has restricted the character limit. But to share more important information about your brand, you can write an article. It will help you to explain better about the brand. When you create LinkedIn articles for your brand, it automatically improves the branding.
3. Increases Engagement
Viewers are looking for something new. To keep your LinkedIn page updated, you need to keep posting fresh and relevant information regarding your brand. Your regularity in sharing the most appropriate information on your LinkedIn page will automatically help your viewers to be engaged.
4. Detail Information of Your Page
Whenever you want to write about your brand on LinkedIn. You should prefer to create LinkedIn articles, this will help you to describe better by using more characters than a LinkedIn post. Moreover, it will help your viewers to get detailed information about your brand.
5. Increase Connections
When you create LinkedIn articles with great content and post them. They will take no time to get circulated on LinkedIn. The circulation of your article plays a very important role, in increasing your connections. When your existing connections share your articles, they will reach a new circle, that will help you in connecting with new connections.
Make the most of the available platform of LinkedIn and take a page to the digital heights of success. Use your power to create an article as a great marketing tool for your page. The authenticity of articles will attract traffic from around the globe. Along with that, your page will be promoted across the best professional platform. Do share in the comments below how your article helped your page to grow on LinkedIn.