Fantasy Gaming – Yuvraj Singh signed by Howzat: The fantasy gaming company, Howzat has roped in former Indian batsman Yuvraj Singh as a brand ambassador. As per the deal, the former Indian cricketer will feature in Howzat’s brand campaigns as well as promote the game via his social media channels. Howzat is owned and operated by Junglee Games and claims to have over 9 Million users.
While commentating about his latest deal, Yuvraj said, “I love the quirky name, which not only resonates with every cricket fan but also helps the app stand out in a sea of similar-sounding fantasy apps. I am looking forward to connecting with sports enthusiasts using Howzat’s hugely popular ‘Beat the Legend’ feature and challenge their fantasy teams in upcoming matches.”
Aman Satija, head of growth and revenue, Junglee Games, said, “We are thrilled to welcome cricket legend Yuvraj Singh to Howzat. We have been watching him play and admiring him for the past two decades, whenever he padded up to bat for Team India. In our ‘Beat the Legends’ contests, fantasy sports enthusiasts can challenge Yuvraj’s teams in cricket matches.”
Before signing Yuvraj, the brand had Irfan Pathan, Kumar Sangakkara, and Kieron Pollard as their brand ambassadors. Now by getting Yuvraj on its roster, company aims to create more engagement with its users. In the past Howzat has created quite a buzz in the industry with its ‘Beat the Legend’ contest in which a user wins double cash. Now in the ‘Beat the Legends’ contests, fantasy sports enthusiasts can challenge Yuvraj’s teams in cricket matches.