6 Email Marketing Trends 2021: Automation and Personalization

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Shivangi Gupta
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The Covid pandemic has affected many companies and organizations. If you are a marketing, you might have witnessed one of the strongest shifts in Email Marketing trends. As a digital marketer, it is extremely important to keep up with the upcoming marketing strategies. In this article, we will talk about certain trends of email marketing that will help you boost your business and take it to the next level.

Some of the most prominent Email Marketing Trends of 2021 are:

  1. Personalization in Email Marketing
  2. Automation
  3. User-Generated Content into Emails
  4. Make it Interactive
  5. Use Bright Colors
  6. Privacy-Friendly Emails

If you are someone who is looking to boost the engagement of their email marketing, then these points are very important for you. Read along to know more about these marketing strategies.

1. Personalization in Email Marketing

This is an era for personalizing everything. Customers, nowadays, are so informed and learned, that you cannot grab their attention without building a connection. One of the biggest problems that marketers face in email marketing is the lack of personalization. This happens because of the over-usage of robotic process automation and AI.

However, you can still use automation to personalize your emails. Before drafting an email, analyze your targeted customer’s habits, favorite products, and services.

One of the main things that you can do while creating a personalized email is adding the name of the customer with a customized message. All this process might seem lengthy, but in the near future, this will help you lay a good and strong foundation.

Take out time and analyze the customer’s habits and preferences. With the help of your research, you can set up a template for each and every customer.

2. Automation

Email Marketing Trends 2021
Source: Moosend

We all have to agree that personalization can be a little longer process. This is where automation comes into the picture. Combining email marketing with analytics, you can push personalized email marketing to much better results. With the right set of skills and analysis, you can even bring automated product recommendations into email marketing.

You can use the following email marketing automation strategies:

  1. Create Welcome Email Series
  2. Send Improved Transactional Emails
  3. Send Personalized Anniversary and Birthday Emails

These are some of the ways you can automate your email marketing.

3. User-Generated Content into Emails

Getting organic traffic might seem like a very huge and difficult task but it is simpler than you think. You can use your customer’s feedback as the content for your email. Customers are likely to trust a brand more if they see feedback and reviews.

The best part about user-generated content is that it is very easy to create and it’s free. You can also add a CTA that will help you collect the data for the next time.

4. Make it Interactive

Email Marketing has cracked the code to human psychology, its urge to create and build significant connections. Hence, when you propose interactive email marketing prospects, the probability of fulfilling your marketing purpose increases abruptly. Thus, the more interactive and personalized emails you can formulate, you will be able to scour more profits for your company, business, or organization.

You can also incorporate these simple and easy strategies to make your emails more interactive:

  • Gifs and hover-over imagery
  • Clear CTAs
  • Design mode options (choice of dark mode or light mode)
  • Polls and surveys
  • Interactive carousels to showcase products or services
  • Gamification elements

5. Use Bright Colors

Email Marketing Trends 2021
Source: Litmus

Okay, this might sound and seem a little absurd. But trust me when it comes you improving the aesthetics of your email, bring out all those popping colors. Your email content is your canvas, make it bright and colorful.

Colors help evoking emotions, and an emotional connection is one of the most essential things when it comes to marketing. Colors can help you in increasing brand awareness as well as the probability of click-through rate (CTR).

According to Kissmetrics, 93% of consumers find color most important when making a purchase, and 85% of shoppers say color is the primary reason they buy a product.

6. Privacy-Friendly Emails

There is a fine line between being persuasive and being annoying. As a pioneer email marketer, you need to strike a balance between the two so that you effectively respect the privacy of your customers while providing them with a reason to respond.

Nowadays, customers are more than aware of their privacy. Keep privacy at the top of every campaign list. You might need to review the data privacy with the customers on regular basis. With GDPR, the privacy of the customers has become more important than ever.

Wrapping Up

These were some of the most effective email marketing trends of 2021 that you must incorporate in your work process. We hope that these strategies help you and your business grow. Let us know in the comment section which strategy worked for you the most. Share this article with all your marketing friends. Also, stay connected for more such content.

Have a great day and an amazing life!

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