Best Time to Post on TikTok in 2023: Fresh Updates!

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Shivangi Gupta
Shivangi Gupta
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TikTok is currently one of the most successful social media platforms, with over 1.2 billion monthly active users. Every creator and brand wants to make a mark on TikTok. TikTok updates its platform quite often and keeps up with the needs of its audience. The posting time of your content on TikTok matters in the reach and virality of your videos on the platform.  In this article, I will tell you about the Best Time To Post On TikTok.

Who doesn’t want a better reach on TikTok? Posting on the right time on TikTok will ensure that more eyes view your content and increase your reach. This will thus help you blow up on TikTok! It can be quite tricky to find the right time for posting content but don’t worry; I got you! So, without further ado, let’s dig in to know the best time to post on TikTok.

What is the Best Time to Post on TikTok?

Best Time to Post on TikTok

TikTok’s tricky algorithm decides whether or not your content will reach the For You page of the users. Based on the interactions on your videos, TikTok picks up your videos based on specific criteria. The major things that TikTok looks into are the engagement on your videos, including likes, shares, and comments.

There is no best time to post on TikTok. As no brand or influencer on TikTok has the same target audience, it means the time frame of your audience to be on the platform to watch content. In simple language, if a creator posts a video of a recipe in the U.S., the audience also includes people interested in the recipe videos from other ends of the world who live in different time zones.

But to make things easier for you, there is an average best time to post on TikTok. A study has shown that the best time to post on TikTok is between 6 am to 10 am and 7 pm to 11 pm, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.

Also, read Know The Importance of TikTok Creator Marketplace for 2023

Tips on Finding Your Best Time to Post on TikTok

In order to know what is the personal best time to post on TikTok, you will need to go through the following list of analytics.

1. Review Your Best Performing TikToks

Best Time To Post On TikTok

The best way to maximize reach on TikTok is to know what is working for your audience. In order to do that, you will need to analyze the performance of your existing content and then compare and cross-reference it with your present content. To check your analytics, you will need to switch to pro-account. In order to do that, follow the given steps.

  1. Launch TikTok on your device.
  2. Tap on the profile icon and head to your profile page.
  3. Tap on the three horizontal lines and then head to manage account.
  4. Tap on the Switch to a Pro Account.
  5. Choose the business category and then tap on done.
  6. After you have switched to a pro account, you will see the Analytics section in your Settings menu.
  7. Tap on the Analytics section, and you will view the Overview, Content, and Followers section.

Also, read What Does the Blue Check Mean on TikTok & What are its Benefits?

2. Take a Look at Your Competitors

You can learn from your competitors by watching the type of content that has gone viral for them. You need to look at the creators with the same target audience as you.

In case you notice that TikToks published by your competitors on specific days of the week have done better than others, try posting on those days and closely watch your analytics.

3. Know When Your Audience is Online

Best Time to Post on TikTok in 2023: Fresh Updates!

Try to know the audience’s activity patterns; your audience will most likely interact with your content if they are active on the platform. You will need to check Business or Creator account analytics to learn when your audience is most active on TikTok. In order to do so, follow the given steps.

  1. Launch TikTok on your device.
  2. Tap on the profile icon and head to your profile page.
  3. Tap on the three horizontal lines at the top of the page.
  4. Tap on Business Suite, then Analytics.

Also, read How To Use TikTok Promote? Grow Your Audience on the Platform

Watch Best Time To Post On TikTok

Also, read How to Get 1k Followers on TikTok in 5 Minutes? Here are the Best Tried & Tested Hacks

Wrapping Up

TikTok is known for its ever-changing trends and challenges. Every creator and brand wants to go viral on TikTok, and in order to do that, you need to increase your engagement on the platform. Posting time of your content on TikTok matters in the reach and virality of your videos on the platform. To know, Best Time To Post On TikTok, read the entire article and share it with your friends. For more trending stuff, keep visiting Path of EX.

Frequently Asked Questions

What is the best time to post on TikTok?

The best time to post on TikTok is between 6 am to 10 am and 7 pm to 11 pm, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.

Can posting time on TikTok affect the reach of the content?

Yes. Posting on right time on Tiktok will make sure that more eyeballs view your content and increase your reach.

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