What’s the Best Time to Post on TikTok on Friday

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Asima Rameesha
Asima Rameesha
Asima is enthusiastic about new prospects that present themselves and tries to hustle whenever she has the opportunity. The author adores the idea of inspiring the rest of the world through her vision. Asima finds herself when she writes and when she's not writing, you'll find her eating spaghetti and binge-watching Netflix.

Have you ever wondered when the optimal time is to upload to TikTok? Is there a certain time of day when the engagement rate is at its peak? Every couple of days, TikTok’s FYP changes. To get a spot in your TikTok feed, you’ll need to publish frequently and at the proper times. Let’s discover when the best time to post on TikTok on Friday.

When it comes to TikTok, how frequently you publish is more important than when you post.  At some times of the day, TikTok has a bigger number of users. You can rely on these golden hours if you don’t have any past audience data to evaluate. It’s critical to know the optimal time to post on TikTok if you’re starting from fresh with TikTok.

To gain optimal engagement, create a planner that includes your content and publishing time, schedule your articles, and examine previous data. When it comes to rules, TikTok is significantly more rigorous. To avoid a TikTok shadowban, avoid utilizing duplicate or copyrighted content. So, if you’re a newbie developing your first TikTok, here’s all you need to know about the best time to upload on TikTok on Friday.

Best Time to Post on TikTok on Friday

There will be a specific time on each day when TikTok active users are high. That’s when you have to publish your content for maximum reach. 3.00 PM is considered the best time to post on TikTok on Friday for maximum engagement.

Why 3.00 PM is the Best Time to Post on TikTok on Friday

According to research, TikTok engagement is high and consistent after lunch hours on weekdays. Unlike other social media, TikTok promotes or triggers the instinct to make a TikTok video when you are in a group of close friends or family.

Also, read Know The Best Time To Post On Instagram For Maximum Likes and Engagement

You won’t always post on Instagram or Facebook when you are in a crowd, but you take a snap or make a TikTok. So around 3.00 PM when you are getting a ‘Me-time’ between work hours, You are most likely to curl up on TikTok.

How Does TikTok Algorithm Works

tiktok logo; best time to post on TikTok on friday

TikTok clearly knows what its users want. As per TikTok data, about 49% of people search for new features. So TikTok always personalizes its algorithm to every user. The TikTok algorithm is a recommendation system that decides which video should be on FYP.

Algorithms are a way of social networking that pays attention to our activities and provides services according to that. It is the one thing that is common in all platform’s algorithms. Everyone gives prior importance to user interaction on the platform such as the accounts you follow, your ‘Added to favorites,’ your ‘hidden’ contents, likes, comments, sharing, and watching time.

tiktok logo; best time to post on TikTok on friday

When TikTok finds a niche of your interests, it starts to filter the content on the platform based on your preferences. When there is a hashtag, sound, or caption which is similar to your interests, your FYP will rank that content in the beginning when you are most active on TikTok. It explains why you have to consider providing better captions and original content as a creator.

Also, read The Best Time to Post on Twitter To Make Your Tweets Fly

Like the preferred elements, the TikTok algorithm also has some guidelines on the content that it won’t promote. The TikTok algorithm will not encourage duplicate content, copyrighted content, content that violated the guidelines of the platform, and content that are considered spam. TikTok ensures that you are not seeing the same content again on the FYP, which makes the platform more appealing and interesting.

How Does the Algorithm Work in Times of the Day?

tiktok logo; best time to post on TikTok on friday

The TikTok algorithm works differently at different times of the day. User activity is high around 7.00 PM on TikTok on workdays. The TikTok algorithm is not a single set of instructions but a series of instructions destined to work separately for separate operations. The algorithm of FYP for users is nothing like the algorithm of videos for a creator. 

To customize the user interface for every individual, there are several features TikTok takes advantage of. User activity, device settings, and video information are the main factors that affect the TikTok algorithm. 

tiktok logo; best time to post on TikTok on friday

As a creator, you have to know how to work with the TikTok algorithm rather than knowing the best posting time. When your tactics are good enough to beat the algorithm, you don’t have to worry about the best time to post on TikTok anymore.

Also, read Best Time To Post on Facebook For Maximum Likes and Engagement

Observe your competitors in your niche and find out their posting time daily. Check your TikTok analytics by switching to a business account. Make a note of your audience’s age group, location, and device settings to customize your content in the future. Add click baits like ‘watch till the end’ or ‘You are going to like what she did in the end’ in the captions- Make them stop scrolling. 

Wrapping Up

If you are a creator, you have to know how the TikTok algorithm works and how to co-exist with it. Here I have mentioned all about TikTok algorithms and the best time to post on TikTok on Friday. Share this article with your fellow TikTokers and let me know what you want me to cover next.

Good day!

Frequently Asked Questions

1.  What’s the best time to post on TikTok on Friday?

3.00 PM is the best time to post on TikTok on Friday. 

2. What’s the best time to post on TikTok?

Evenings are the best tips to post on TikTok. 7.00 PM on Thursday has the highest engagement rate for TikTok so far.

3. How to find the best time to post on TikTok?

Fix a niche for your content and find competitors in that niche. Observe their posting time and type of content. These findings along with your TikTok audience data will help you to find the best time to post on TikTok.


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