What’s the Best Time to Post on Instagram on Thursday

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Asima Rameesha
Asima Rameesha
Asima is enthusiastic about new prospects that present themselves and tries to hustle whenever she has the opportunity. The author adores the idea of inspiring the rest of the world through her vision. Asima finds herself when she writes and when she's not writing, you'll find her eating spaghetti and binge-watching Netflix.

With 1 billion Monthly Active Users, the highest geographical population rank of 116 million users in the United States, and 80 percent Business Accounts, Instagram is the most popular social media platform in the world. Here you have to master the art of gaining attention. Let’s check the best time to post on Instagram on Thursday.

Instagram offers numerous chances for local and international branding and marketing. New posts are placed on top of the feed. That’s why you have to know the best posting times and act according to that. You won’t have an engaged audience if you are spending hours at the wrong time.

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According to a rough estimate, just 10% of your targeted followers will see your posts in their feed. In 2022, you must grasp The Science of the Instagram Algorithm to take advantage of the remaining 90%. Here is the best time to post on Instagram on Thursday.

Best Time to Post on Instagram on Thursday

Instagram feed; best time to post on Instagram on Thursday

According to my research with more than three industries and ten accounts, the best time to post on Instagram on Thursday is around 12.00 PM. We consider the time when most people are online as the best time to post on Instagram. More active users mean more engagement at the time. 

Why is 12.00 PM the Best Time to Post on Instagram on Thursday?

The best time to post on Instagram on Thursday is around 12.00 PM as it brings more traffic. We found that between 11.00 AM and 2.00 PM, Instagram has a large audience. It peaks around 12.00 PM as it is a break time for teens and adults.

Also, read Best Time To Post On TikTok | 2 Simple Steps

Lunch breaks are the long breaks in offices and colleges where people might take a power nap or scroll through social media for new trends. Since the duration of active time is pretty high, it is better to post on Instagram around 12.00 PM on Thursday.

How Instagram Algorithm Works

Instagram feed; best time to post on Instagram on Thursday

The first thing you have to understand about the Instagram algorithm is that it is not a single-coded system. The Instagram algorithm is a combination of codes built differently for each section of Instagram specified to each user.

Instagram had just one policy in the beginning-display content in chronological order, but now they rank each content appropriately for each user. The Instagram feed algorithm knows what you would like to see first. Instagram explore page knows what the contents you might like but haven’t explored yet.

Also, read The Best Time to Post on Twitter To Make Your Tweets Fly

If you have two accounts on Instagram, you know the content you see is different, even though the same person operates both accounts. It is the best example to view the efficiency of Instagram’s sophisticated new algorithm. They are built differently to match every user’s niche and interest specifically.

Instagram feed; best time to post on Instagram on Thursday

Instagram was a mere visually appealing platform for images once. After TikTok made an entrance, every other platform understood the impact of short videos and changed its algorithm.

Recently, Instagram started to promote the Instagram full feed feature to promote video content on the platform. The new algorithm also limits the spam and bots- You can’t do ‘Like for Like’ and ‘Follow for Follow’ anymore.

How Algorithm Works at Times of the Day

Instagram considers the best posting time when there are a large number of users online. When I say that the optimum time to post on Instagram on Thursday is around 12.00 PM, I mean that the number of active users is at its peak around that time. The larger the audience, the higher the level of engagement.

Also, read Best Time To Post On Facebook For Maximum Likes and Engagement

12.00 PM is seen to be the rescue time from hectic work or boring classes. Instagram will be the best tool for quick updates and entertainment during a break. 

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Wrapping Up

Now you know why there is the best posting time and how the Instagram algorithm works. I hope this article was insightful. It is important to have a planned schedule for posting online if you want your content to be delivered into the target audience. I have gracefully revealed the best time to post on Instagram on Thursday here. March into Path Of Ex to know the best time to post on Instagram on other days.

 Let me know in the comments, what you would like me to cover next.

Until then, Toodaloo!

Frequently Asked Questions

1. What’s the best time to post on Instagram on Thursday?

The best time to post on Instagram on Thursday is around 12.00 PM.

2. What’s the best time to post on Instagram?

6.00 AM, 2.00 PM, and 6.00 PM are the best times to post on Instagram, as the engagement rate will be high.

3. When is the best time to post on Instagram?

You have to post around 8.00 AM to 11.00 AM on workdays to get more engagement on your post on Instagram. 7.00 PM is the best time to post on Instagram on Sunday. Besides looking for a good time to post, you should also make original content to have more reach. Properly utilizing captions and hashtags are the bonus points.

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