What’s the Best Time to Post on Instagram on Sunday

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Asima Rameesha
Asima Rameesha
Asima is enthusiastic about new prospects that present themselves and tries to hustle whenever she has the opportunity. The author adores the idea of inspiring the rest of the world through her vision. Asima finds herself when she writes and when she's not writing, you'll find her eating spaghetti and binge-watching Netflix.

When it comes to marketing a brand or product on Instagram, knowing when to post is key. Every day and alternate weeks, the optimal time to publish on Instagram changes, depending on the time zone, industry, and category of the post. Let’s take a look at the best time to post on Instagram on Sunday.

Cookie-less, ethical marketing is a new way of building a business today on Instagram. Gaining attention is the ultimate task now when the users have very less attention capacity. You have to give something to stop them from scrolling at the right moment. That’s why posting time matters.

Instagram shares your content with the target users. So the audience might change with industries and products, yet we can find a band of time where everyone is active online. I have been analyzing more than ten accounts to generate this conclusion. Scroll down to know the best time to post on Instagram on Sunday.

Best Time to Post on Instagram on Sunday

Instagram logo; best time to post on Instagram on Sunday

Have you ever thought about why we are looking for the best time to post on Instagram on Sunday? The answer is simple! We need more reach for our content. According to my research with more than three industries and ten accounts, the best time to post on Instagram on Sunday is around 7.00 PM. 

Also, read Best Time To Post On Facebook For Maximum Likes and Engagement

Why is 7.00 PM the Best Time to Post on Instagram on Sunday?

What would you do on weekends? Some go to parties, some set up a barbeque and some people just cuddle the pillow and sleep through weekends- In short, weekends are for activities. So people will be checking their social media more likely on Sunday night before starting a workweek.

Sunday night’s social media reveals all the crazy things everyone did on weekends. Everyone posts pictures and updates when they are finally home on weekends on their own. 

How Instagram Algorithm Works

Instagram logo; best time to post on Instagram on Sunday

The first thing you have to understand about the Instagram algorithm is that it is not a single-coded system. The Instagram algorithm is a combination of codes built differently for each section of Instagram specified to each user.

Also, read The Best Time to Post on Twitter To Make Your Tweets Fly

Instagram had just one policy in the beginning-display content in chronological order, but now they rank each content appropriately for each user. The Instagram feed algorithm knows what you would like to see first. Instagram explore page knows what the contents you might like but haven’t explored yet.

If you have two accounts on Instagram, you know the content you see is different, even though the same person operates both accounts. It is the best example to view the efficiency of Instagram’s sophisticated new algorithm. They are built differently to match every user’s niche and interest specifically.

Instagram logo; best time to post on Instagram on Sunday

Instagram was a mere visually appealing platform for images once. After TikTok made an entrance, every other platform understood the impact of short videos and changed its algorithm.

Recently, Instagram started to promote the Instagram full feed feature to promote video content on the platform. The new algorithm limits the spam and bots- You can’t do ‘Like for Like’ and ‘Follow for Follow’ anymore.

Also, read Know The Best Time To Post On Instagram For Maximum Likes and Engagement

How Algorithm Works at Times of the Day

The Instagram algorithm is constantly changing for good. They have made the platform accessible to worthy and trying hustlers now. You can’t just open an Instagram and sit back paying paid followers now-You have to earn it!

Instagram logo; best time to post on Instagram on Sunday

The engagement peaks around 7.00 PM on Sunday, which brings more traffic to content as people spend more time on Instagram around that time. Instagram identifies the best time to post by considering the number of active people at a particular time.

Also, read Best Time To Post On TikTok | 2 Simple Steps

People are more inclined to check social media on Sunday night before starting the workweek. Social media on Sunday night revealed all of the strange things people did over the weekend. When they are finally home on their own on weekends, everyone posts pictures and updates.

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Wrapping Up

I wish I could tell you that If you have picked the time mentioned above to post on Instagram, You would have a great audience- But the reality is, you won’t. Posting original content with proper hashtags and captions also takes a bite when it comes to gaining an audience. I hope this article was insightful and you will benefit from ideas on the best time to post on Instagram on Sunday. Let me know in the comments, what you would like me to cover next.

Until then, Toodaloo!

Frequently Asked Questions

1. What’s the best time to post on Instagram on Sunday?

The best time to post on Instagram on Sunday is around 7.00 PM.

2. What’s the best time to post on Instagram?

6.00 AM, 2.00 PM, and 6.00 PM are the best times to post on Instagram, as the engagement rate will be high.

3. When is the best time to post on Instagram?

You have to post around 11.00 AM on workdays to get more engagement on your post on Instagram. 7.00 PM is the best time to post on Instagram on Sunday. Besides looking for a good time to post, you should also make original content to have more reach. Properly utilizing captions and hashtags are the bonus points.

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