What’s the Best Time to Post on Instagram on Friday in 2022

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Asima Rameesha
Asima Rameesha
Asima is enthusiastic about new prospects that present themselves and tries to hustle whenever she has the opportunity. The author adores the idea of inspiring the rest of the world through her vision. Asima finds herself when she writes and when she's not writing, you'll find her eating spaghetti and binge-watching Netflix.

Switching to a business account is a must to operate your Instagram account in a professional way to gain more engagement. It indirectly signifies Instagram’s stand to consider itself as a marketing platform more than an entertainment site. Knowing the best posting time is the first step to understanding the Instagram algorithm. Here is the best time to post on Instagram on Friday.

Constantly run through your Instagram insights and note down every detail about your audience. There are two things to keep in mind when you are about to post content on Instagram. Is my target audience active now and am I consistent with posting? You should find the perfect time to post and post at least twice a day.

How Often Do Instagram Influencers ...
How Often Do Instagram Influencers Post?

Understand your niche and target and audience. Create content appealing for them. Post it at the right time. These are the three golden rules to master the Instagram algorithm. Here is the best time to post on Instagram on Friday.

Best Time to Post on Instagram on Friday

Instagram logo; best time to post on Instagram on Friday

According to my research with more than three industries and ten accounts, the best time to post on Instagram on Friday is around 2.00 PM. We consider the time when most people are online as the best time to post on Instagram. More active users mean more engagement at the time. 

Why is 2.00 PM the Best Time to Post on Instagram on Friday?

The best time to post on Instagram on Friday is around 2.00 PM. A platform considers a time as the best time to post when it has the maximum number of active users at that particular time. 2.00 PM is the time when people go back to their work or class after a lunch break. Everyone will check their social media for the last time until the boss or teacher comes.

Also, read Best Time To Post On Facebook For Maximum Likes and Engagement

How Instagram Algorithm Works

The first thing you have to understand about the Instagram algorithm is that it is not a single-coded system. The Instagram algorithm is a combination of codes built differently for each section of Instagram specified to each user.

Instagram logo in a camera form ; best time to post on Instagram on friday

Instagram had just one policy in the beginning-display content in chronological order, but now they rank each content appropriately for each user. The Instagram feed algorithm knows what you would like to see first. Instagram explore page knows what the contents you might like but haven’t explored yet.

If you have two accounts on Instagram, you know the content you see is different, even though the same person operates both accounts. It is the best example to view the efficiency of Instagram’s sophisticated new algorithm. They are built differently to match every user’s niche and interest specifically.

Also, read The Best Time to Post on Twitter To Make Your Tweets Fly

Instagram algorithms research your past interaction history, post information, user activity, ads they click and the data available about them and display the most suitable feed for them. After TikTok made an entrance, every other platform understood the impact of short videos and changed its algorithm.

Instagram logo; best time to post on Instagram on friday

Recently, Instagram started to promote the Instagram full feed feature to promote video content on the platform. The new algorithm also limits the spam and bots- You can’t do ‘Like for Like’ and ‘Follow for Follow’ anymore.

How Algorithm Works at Times of the Day

The Instagram algorithm works in a sophisticated way. It collects a lot of information about the user and customizes the feed according to their likes. It has only one goal- Make the user more attached to the platform.

The engagement on every platform is high on several occasions like 6.00 AM, 11.00 AM, 6.00 PM, and 7.00 PM. When you observe the time, you can understand the basis of it- People are free during these times. Everyone tends to check their phone once they wake up and before going to bed. People check updates on break times or on the way back to home on a subway. 

Instagram logo; best time to post on Instagram on friday

Instagram algorithm is all about understanding your biological and social timeline and providing content based on that. Apart from this, your recent searches, watch history, the niche of your followed pages, and view time on content are also considered crucial for customization of content.

Also, read Best Time To Post On TikTok | 2 Simple Steps

 If you are a person who works in an office having 11.00 AM as break time, Instagram understands you are active at these times and prepares all the interesting stuff for you when the clock hits 11.00 AM. That’s why it is important to know the best time to post on Instagram for your target audience- post content only when they are available.

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Wrapping Up

Instagram is an excellent tool to boost your brand online nowadays. It has many features that will stimulate a wide range of users. Having a grip on Instagram algorithms will help you to find your audience and perform better. Here I have mentioned the best time to post on Instagram. To know the best time to post on Instagram on other days, check out Path of EX. I hope the article was helpful and let me know your comments.

Good Luck!

Frequently Asked Questions

1. What’s the best time to post on Instagram on Friday?

The best time to post on Instagram on Friday is around 2.00 PM.

2. What’s the best time to post on Instagram?

6.00 AM, 2.00 PM, and 6.00 PM are the best times to post on Instagram, as the engagement rate will be high.

3. When is the best time to post on Instagram?

You have to post around 8.00 AM to 11.00 AM on workdays to get more engagement on your post on Instagram. 7.00 PM is the best time to post on Instagram on Sunday. Besides looking for a good time to post, you should also make original content to have more reach. Properly utilizing captions and hashtags are the bonus points.

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