Best Time To Post On Facebook For Maximum Likes and Engagement

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Muskan Gupta
Muskan Gupta
Muskan has walked a long journey through literature and poetry to finally find a home in words. Mystery and Drama are the two words that best describe her. She makes sculptures come to life, turns noise into solace, improvises ordinary to extraordinary through her words. You'll feel her presence in her art. With her whole heart open wide, she invites you to look at the world through her mind.

Facebook; well it is the only book kids love to open these days. Lol, but it’s true I don’t think I need to say anything when it comes to the impact of Facebook. The app which started as an experimental website by Zuckerberg is now the largest social networking platform. And as a result, everyone from children to adults is now obsessed with the Facebook leading to the question of when is the best time to post on Facebook.

We all use Facebook primarily as a medium for entertainment, but this doesn’t stop us from having that little competition of getting the maximum reach. After all, we’ll always be kids. No matter our age or purpose, we do get excited every time our followers engage with us on Facebook either by liking, commenting, or just reacting.

Though some are just having fun, others are using Facebook more creatively to their advantage

By using it on the professional front, they are making a career out of it whether it is by opening an e-shopping profile, becoming an influencer, or many such things. But in all of them, one thing that everyone should focus on is the Best time to post on Facebook. Only then the result would be effective and proficient.

When is The Best Time to Post On Facebook?

Today’s need has brought you to ponder on the matters which you never deemed to be important and therefore ask weird questions like When is the Best time to post on Facebook? Did you ever thought, you would be concerned about the timing of your posts? But here we are, so let’s get to know everything that you must.

What is The Best Time to Post on Facebook by Days Of The Week

After a lot of researches and buffer studies, hotspots of Facebook were found out to be-

“It’s best to post first thing in the morning because this is when people are catching up on their newsfeeds. Lunchtime is always great because it’s when people tend to have the biggest gaps in their schedules. Just after working hours are effective too because people are checking out what they missed over the day.”

– Brayden Cohen, Social Media Strategist

  • Monday

Best Time to Post on Facebook on Monday-   8 a.m – 5 p.m

  • Tuesday:

Best Time to Post on Facebook on Tuesday- 10 a.m & 1 – 2 p.m

  • Wednesday

Best Time to Post on Facebook on Wednesday- 11 a.m

  • Thursday

Best Time to Post on Facebook on Thursday- 8 a.m – 3 p.m

  • Friday:

 Best Time to Post on Facebook on Friday- 11 a.m

  • Saturday

Best Time to Post on Facebook on Saturday- 10 a.m – 2 p.m

  • Sunday

Best Time to Post on Facebook on Sunday- 9 a.m – 2 p.m *least active day

best time to post on Facebook
Daily Social Engagement

Thus, we concluded that...

  • Best days: Tuesday, Thursday, Friday
  • Worst day: Saturday
  • The Best times to post on Facebook: 8:00 AM to 12:00 PM on Tuesdays and Thursdays. 
  • Best time, in general, is  6:15 AM and 12:15 PM PST on weekdays
best time to post on Facebook

This is the generalized data collected on average, but each Facebook profile has its own unique audience and thus has its own unique time priority.

Worst Days and Times to Post on Facebook 

Worst Days– Weekends are the worst days to post.

Worst Times to Post on Facebook during Weekday- Since traffic starts to die out after 4 pm. Post get fewer clicks before 8 am and after 8 pm.

Also, read How To Know If Someone Unfollowed You On Facebook?

The Best Times To Post On Facebook By Industry

Your content means nothing if it fails to reach the targeted audience. Industry occupies a significant position when the time evaluation is considered…To aim for the specific industry by focusing on their time hotspot is the key to success. So let’s see what time period is suitable for you:-

1. Best times to post on social media for healthcare

In challenging situations like 2020, healthcare services faced extreme conditions and a lot of difficulties to respond to global changes. Lifestyle was affected majorly due to virus and quarantine, and required global engaging platforms like Instagram, Facebook to remain up to date with these overwhelming times Educating and informing on healthcare remained a priority thus leading to their best time as- 

  • Best times: Monday through Friday at 11 a.m.
  • Best day: Tuesday
  • Worst day: Sunday
best time to post on Facebook for healthcare

2. Best times to post on social media for nonprofit

This is a digital world where invitations have evolved to e-invitations and pamphlets have evolved to online posters. Whether it’s a charity event or galas everything is promoted on social platforms. It is necessary to know:

Also, read 5 Best Facebook Email Finder Ways and Tools | Find Mails Easily

  • Best times: Wednesday 10 a.m.–5 p.m.
  • Best day: Wednesday
  • Worst day: Saturday (minor difference)
best time to post on Facebook for non profit

3. Best times to post on social media for restaurants

We all love a fine dinner especially on special occasions like Valentine’s, Christmas, and date nights..and what’s the best way to explore and plan than by sitting in your office and surprising your family, spouses, and friends with reservations for the evening. So the targetted audience needs the best content when-

  • Best times: Monday at noon, Friday 1–2 p.m.
  • Best day: Friday
  • Worst day: Sunday
best time to post on Facebook for restaurant

4. Best times to post on social media for education

A social marketing strategy for education has multiple functions like attracting the potential students with proper information, experiences, and benefits; keeping the alumni up to date as well as keeping the current students well informed. Therefore the prime time for them is-

  • Best times: Wednesday and Thursday at 10 a.m.
  • Best days: Tuesday, Wednesday
  • Worst day: Sunday
best time to post on Facebook for education

5. Best times to post on social media for tech

Due to the requirement of technology in these times, we are always in need of things to make our life easier and simpler. Encouraging an effective presence across social platforms can have a major impact on tech brands’ bottom line and customer experience.

  • Best times: Thursday 3–4 p.m.
  • Best day: Tuesday, Thursday
  • Worst day: Sunday
best time to post on Facebook for tech

6. Best times to post on social media for travel & tourism

If there is one thing we are all grateful for, is how with the internet, all the world is just a click away. Now we don’t have to keep things on chance or move to some other continent for just making a reservation.. While sitting we can book wherever we want and have the vacation of our dreams. But with the advantage comes the competition and so if you are in this industry, you know how important it is to make your presence known and u need to know-

Also, read How To Unlock Your Facebook Account | 7 Easy Steps To Follow

  • Best times: Tuesday and Wednesday 9 a.m.–1 p.m., Friday 10 a.m.–noon
  • Best day: Wednesday
  • Worst day: Sunday
best time to post on Facebook for tourism

7. Best times to post on social media for finance

We usually prefer Facebook for our social engagement with financial institutions due to the availability of data and their ability to provide an accurate and useful image of hotspots or maximum engagement. Therefore we need to know the –

  • Best times: Wednesday 9 a.m.–1 p.m., Monday at 5 p.m., Friday at 11 a.m.
  • Best day: Wednesday
  • Worst day: Sunday
best time to post on Facebook for finance

How Do I Find My Best Time to Post on Facebook?

As mentioned earlier, irrespective of all the research studies, it was found that the most important and key factor deciding in our follower engagement is the Unique audience and their prime time. All our profiles are different and have their unique hotspot times. 

The above-provided data is the generalized and globalized version, But if you are interested to know your personal prime time. You have three options..

1. Use Facebook Page Insights to Find Top Engagement Times

To discover your top posting time, make use of Facebook Page Insights. It has tons of useful data surrounding your Facebook Page’s performance. knowing your audience is a great way to organize your content and work accordingly as per their active time.

Steps to find this data -.

 Use Facebook Page Insights to Find Top Engagement Times
 Use Facebook Page Insights to Find Top Engagement Times
  • Open your Facebook Page and click “Insights”
  • On the left side, there will be sections of your Page Insights, while the right side will show graphs and charts.
  • To start, scroll down to the “Your 5 Most Recent Posts” section. 
  • This will open a graph showing when your followers are online:

2. Check Optimal Timezones with Facebook Audience Insights

Facebook Audience Insights was designed to help plan and optimize your Facebook ad campaigns. it is helpful in knowing your audience’s location and their top time zones while it also gives insight into your audience’s age and gender.

Steps to use Facebook Audience Insights

Check Optimal Timezones with Facebook Audience Insights-
  • Click on  “See All Insights” to open your Audience Insights dashboard.
  • Select “Audience” and click whether you want insights about your current Facebook audience or your potential Facebook audience.

Also, read Methods to See Who Viewed Your Facebook Profile? No Third-Party App Required

Check Optimal Timezones with Facebook Audience Insights-

3. Experiment with Posting Times and Measure Your Progress

Once you have gathered the required information and know your audience, it’s time to experiment and see what works for you best. Post at different times throughout the week, and make a spreadsheet to figure out your unique time. Creating the spreadsheet will help you track your engagement during different times. 

spreadsheet to find your best time

Frequently Asked Questions

How to Schedule for Your Best Time to Post on Facebook ??

If you are caught up in some work or, are just too lazy to make efforts at a specific time to post on Facebook, don’t fret we still have you covered.
With  Later’s Quick Schedule tool, you can schedule your Facebook posts to fit your desired time and make the most of it.

Is There a Best Time to Post on Facebook for Likes?

Yes, time, location, and industry hold a prominent place in Facebook postings. Wednesday offers the best opportunity for likes, with traffic maximum to the middle of the week, and then fades off again heading into the weekend

What is the Most Active time on Facebook?

Studies have shown that..highest engagement is seen on Tuesdays through Thursdays, from 8 AM – 3 PM CST, with the most active day is Wednesday at 11 AM CST and again at 1 PM – 2 PM CST.

Is it better to post on Facebook Thursday or Friday?

Though it depends on the unique audience of your profile but Thursdays tend to record the consistent social engagement between 8 a.m and 3 p.m, while Friday’s user activity is best seen  around 11 a.m

Wrapping Up

We love reading books, but what we love even more is using Facebook. But our mood gets dampened when our posts fail to serve their purpose. So without wasting any more tears over our failures, let’s try to improvise our handling of social media. With Facebook, a shoe fits all scheme doesn’t work and therefore we need to find the best time for us if we have to get the required result. Use all the information provided in the article to sort, organize, and prioritize your Facebook posts.

Visit the site and do comment if you need further help on any such topics..!! 

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