A Beginner’s Guide to Instagram Live: How to Use it for Your Business?

A Beginner's Guide to Instagram Live: How to Use it for Your Business?

Are you looking for a different way to interact with your audience? If yes, then you are at the correct place. I will talk about Instagram Live here! Instagram is one of the most used social media platforms, with 2.35 billion monthly active users, and is estimated to reach 2.5 billion by the beginning of 2024. 

Instagram Live is a feature that was rolled out by the platform back in 2016. In this, users can go live and interact with their friends and followers. However, it is non-editable, and you cannot take any retakes of Instagram Live. 

If you are not aware of all the details related to Instagram Live, don’t worry! I will talk you through this blog on a beginner’s guide to Instagram Live. 

Instagram Live: Why Should You Use It?

As I already mentioned, Instagram Live is a feature that lets you go live and interact with your friends and followers on Instagram. Instagram influencers can use this feature to connect with your Instagram audience on a broader scale. In this way, people will know you in a better way and with transparency.

As an Instagram influencer, Instagram Live will help in improving your visibility and sincerity as an influencer. Instagram Lives can be very beneficial in marketing and expanding your sales if you have a business. Showing and advertising your business or services on Instagram Live can be very beneficial because it will help build trust in your customers. 

Whenever you go Live on Instagram, your followers will get a quick and real method to connect with you and the content that you are going to share there. 

Quick Benefits of Using Instagram Live

Instagram has many features, but Instagram Live is the only feature that can build and increase your brand value. It helps you connect to your audience in a more direct and convenient way. As per reports, 100 million people globally watch Instagram Live per day, which makes it the 4th most popular social media platform. Here are the beneficial factors of Instagram Live. 

1. Increase Engagement:  As mentioned earlier, Instagram Lives helps in increasing and expanding your reach and interaction on a broader and wider perspective. 

2. Promotion & Marketing: You are privileged to use Instagram Live to promote and advertise your business and services. It will help in keeping your audience updated regarding events and all the new launches. 

3. Authenticity: When your audience will know your brand and you will tell them about your product and services, then they will trust and prefer your product rather than other vague and hollow products. 

Tips for Getting Instagram Live Ready

A Beginner's Guide to Instagram Live: How to Use it for Your Business?

If you are looking forward to engaging with your followers and establishing your brand name value, then there are a few things you need to keep in mind. Instagram Lives can help you to increase Instagram Likes. To proceed further, here are the steps that you should follow:

1. Select Your Topic

The very first thing you need to do is choose a topic. You need to recognize and establish the focal audience that you are willing to target. If you want a brief and cut-short conversion, then here are a few ideas that you can keep in mind. 

Some important tips to use in Instagram Lives for you are:

  • Behind the shoots
  • How to sessions
  • QnA Live sessions
  • Product trial
  • Gveaway sessions
  • Challenges

2. Pick a Suitable Area:

Now that your topic is all clear and chosen, make sure you have chosen a stable area and environment to go Live. It should be hassle-free, quiet, and comfortable. You need to make sure that you are clearly visible and audible. Your audience needs to hear your message clearly and confidently. You need to consider the light and networks in that area. 

Here are several points that you need to take note of: 

  • Appropriate Background
  • Workplace
  • Conference Room
  • Park
  • Store or Coffee shop
  • Aesthetic Background

3. Promote Your Live Stream Beforehand

When you are sure of the streaming of your Live session, make sure that you make an announcement beforehand. This will help people to stay aware, and they will make sure that they connect and join your Live Session. The more people will be aware of your Live streaming, the more audience will join it. 

Here are some ideas that you can use:

  • Trailers/Teasers
  • Stories 
  • Countdowns
  • Updating on other platforms
  • Collaborating with other influencers

4. Be Yourself

Now that everything is settled and pre-decided, you need to make sure that there should be no acting or scripted session on your Instagram Live. There is a reason it is called Live. You definitely and truly need to be yourself. People love genuine and honest Live sessions and interactions. 

Here are some tips that you need to keep in while being realistic:

  • Express and be honest
  • Don’t fake perfection
  • If you are nervous breathe
  • Have a fun-loving session
  • Be interactive and spontaneous
  • Try to avoid unnecessary talks

How to Adjust Instagram Live Settings?

There are a few things that you need to take care of before going Live on Instagram. Live 

1. Camera Options

Make sure that your Live session’s camera is in good shape. You can also choose to hide your Instagram Live session from certain people if you don’t want them to see your Insta Live. 

2. Hiding Offensive Comments

There is an option to archive and hide inappropriate and spam comments that may be abusive and offensive. You can turn on the option of hiding the options by going to the settings and then going to “Hidden Words.” Turn the toggle off to on, and that’s all. 

3. Moderator

You also have an option to keep or appoint a moderator for your Live sessions. A moderator is a person who is responsible for filtering certain comments that will be siring in your Instagram Live session. 

4. Practice Mode

Instagram gives you the privilege to go on a practice mode before you directly go Live. You can take a final look and fix whatever you feel is not correct. 

Host a Successful Instagram Live for Businesses 

If you are aware of the motive behind your Instagram Live business session, then you need to be confident and comfortable. You can now go Live and advertise your product with full confidence. You should know that 80% of users rely on Instagram to purchase products and services

Advertising and marketing your business and services will help you make your Instagram page grow and gain Instagram followers.

After a great, confident, and positive Instagram Live session, you can give a CTA, which is known as a Call to Action. This will alert the viewers and your audience to take immediate positive action towards your business or service. This will definitely help in increasing your market, sales, and brand awareness. 

Use Instagram Live Features

There are several Instagram Live features that you can use to interact with your viewers. Here are some of the essential features mentioned below:

  1. Polls: You can use this feature of polls to know the interests of your audience and followers. This will help you in your marketing strategy while focusing on your audience.
  2. Stickers: You can make use of the sticker features. This will help in showing your audience that you are intensely interactive and involved with emotions. 
  3. Questions: You can have a Question and Answer session with your Instagram Live followers. It can be beneficial and engaging. People who have no clue or idea about certain things will get an opportunity to know them. 
  4. Rooms: You can use the room feature and go live with other 3 people. This helps in collaborating with audiences as well. This is a great way to interact and collaborate with other people and influencers. 
  5. Live Shopping: You have an option to stream Live and shop your products online. Your viewers and audience will enjoy it. It will automatically create a buzz and increase sales instantly. 

Do’s and Dont’s of Live Streaming

Now, there are certain things that you take note of. Here are some essential dos and don’ts that you should know while going Live on Instagram. They are mentioned below:


  • Observe the first 60 minutes 
  • Be confident and prepared
  • Try to go Live in the daytime
  • Rehearse before going live
  • Stick to the topic
  • Reply to comments
  • Note down your key Points
  • Promote
  • Communicate


  • Don’t be Clumsy and loud
  • Don’t move much
  • Do not overshare
  • Broadcast un purposely 
  • Do not sale
  • Your tone should be conversational

Wrapping Up 

Now that you have all the essential details and information regarding Instagram Live, I hope all your doubts and queries are solved. To read more such blogs, visit our website, Path of EX. Have a great day ahead! 

Leave a Comment

Your email address will not be published. Required fields are marked *