Aldi is bringing back its Cuthbert the Caterpillar cake amid the legal row with Marks & Spencer.
The German discounter announced the cake would be back in stores in a social media post today where it called on Cuthbert and Colin to “be besties”.
The post reads: “Hey Marks and Spencer we’re taking a stand against caterpillar cruelty. Can Colin and Cuthbert be besties?
“We’re bringing back a limited edition Cuthbert next month and want to donate all profits to cancer charities including your partners Macmillan Cancer Support and ours Teenage Cancer Trust.
“Let’s raise money for charity, not lawyers #caterpillarsforcancer.”
M&S claims the Cuthbert cake infringes its trademark and “rides on the coat-tails” of its reputation.
The Cuthbert cake has not been in stores since February.
Marks and Spencer accused the German supermarket chain of “riding on its coat tails.”
Aldi tweeted : “This is not just any court case, this is… #FreeCuthbert.”
After confirming the legal action, M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“So we want to protect Colin, Connie and our reputation for freshness, quality, innovation and value.”
M&S has three trademarks relating to Colin, which the retailer believes means Colin has acquired and retains an enhanced distinctive character and reputation.
The M&S original has spawned a range of imitators since its launch, such as Sainsbury’s Wiggles, Tesco’s Curly, Morris by Morrisons, the Co-op’s Charlie, Cecil by Waitrose and Asda’s Clyde.