Having trouble ranking on the top in Search Engine Result Page (SERP)? It’s certainly a tough nut to crack to be able to feature among the top search results. However, it’s crucial for the success of your business as well. According to a survey, 75% of the visitors never go beyond the first page on the search engine result page. It shows how important it is to evaluate your current SEO strategy and work on weak areas.
With the help of a local SEO company, you can create an SEO strategy that will help you rank at the top. Furthermore, there are some amazing tips that you can follow for the said purpose.
In this post, we have talked about how to improve your SEO strategy for ranking on the top in SERP.
Tip #1: Make Sure Your Content is According to the Users
The first thing you must do is align the content with the intent of the user. If you are confused about what is user intent, let me help you. User intent or search intent is the goal of the individual using a search engine.
Your content should according to your prospects when they want to buy something. Google ranks a website on the top when they match the search term and search intent in the best possible way. You have to understand that there four types of search intent.
Commercial– when users are looking for a specific product or service, but they have not yet made the decision. It includes searches like “best keyboards” or “best electric guitars”.
Informational– informational search intent is when users are looking for information. Such intent can be complex or simple. Users want to get information. For instance, what is SEO strategy?
Transactional– in simple words, it is the intention to buy. The users already know what they want like “buy Skull Candy headphones”.
Navigational– the users are looking for a certain app or website. For instance, Amazon, eBay, or Facebook.
If you want to rank on page 1, you must keep the search intent in mind. An important tip is to search for keywords that are less competitive and correspond with search intent.
Tip #2: Optimize Images
We all know that images must be related to your content. Though many people do select images carefully, they don’t optimize them. When you optimize the images, it will improve the SEO along with bringing traffic to your website.
The speed of your website is a crucial ranking factor. And optimizing images is essential for improving the loading speed and overall performance of the site.
Just imagine you visit a site, and it takes too long to load. Will you wait for it to load completely? Of course not. Just like everyone else, you will go back to the search results. It will increase the bounce rate as well. Google penalizes the website that has a high bounce rate.
Moreover, you will have to add alt text to the images. It is a crucial step as it makes your website accessible and the browsers will understand the images. Keep in mind the alt text should be concise and precise.
Tip #3: Meta Descriptions and Title Tags
One of the common mistakes made by people is not paying attention to meta descriptions and title tags. For those who don’t know, title tags are headlines that are displayed on the SERP. Basically, it provides an insight into the content to the users. Since it is limited to 5o to 6o characters, it should be clear, precise, and without keyword stuffing.
On the other hand, the meta description is a summary of your page in the search engine results. It is displayed under the title tag. You must understand that it will not directly influence the ranking, but it will improve the click-through rate. You can think of it as the 30-second pitch. So, it must be concise, and engaging.
Tip #4: Focus on User Experience
It is the most important tip for improving your SEO strategy. User experience is an imperative factor when ranking the website. There are some factors that you must consider when providing an exceptional user experience.
- Have white space
- Pop Ups
- Visually appealing
In a nutshell, SEO is crucial for improving the rank of a website organically. It will help you improve your brand repute and create brand recognition. Furthermore, it will spread a word about your business. So, for SEO, you must focus on user experience, meta descriptions, and optimize images. Though you will have to practice a lot to get the hang of it, you can always get help from SEO services in New York. Make sure the company you have selected is reliable.